• Private login

    Continue in browser

    Log in to get an overview of your purchases, upcoming payments and settle them easily with one click.

  • Business login

    Log in to manage your orders, payout reports, store statistics, and general settings.

Klarna acquires Swedish post-purchase experience startup Woilà

October 23, 2020




Stockholm, October 23, 2020 - Klarna has acquired Woila AB’s IP and the team at Woilà will be joining Klarna as employees where they will continue to build products leveraging the acquired IP with the goal to improve and reinvent the shopping experience. No users’ personal data was included in the acquisition.  

Woilà was founded in 2017 to improve the shopping experience post purchase. By identifying price drops, price guarantees and vouchers, Woilà helped consumers get money back if an item bought online dropped in price after the purchase had already been made. Woilà processed $50M worth of transactions during 2020 and now the technology will be leveraged by Klarna to further strengthen its value proposition to consumers.


For additional information, please contact:

Email: press@klarna.com


About Klarna

We make shopping smooth. With Klarna, consumers can buy now and pay later, so they can get what they need today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances. Over 200,000 retail partners including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is ranked number five on the 2020 CNBC Disruptor 50 list, is one of the highest valued fintechs in Europe, with a valuation of $10.65 billion, and is one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. Klarna has been backed by Sequoia Capital since 2010 and more recently, Dragoneer, Bestseller Group, Permira, Visa,  Atomico, Ant Group and Silver Lake, HMI Capital, TCV amongst others. For more information, visit klarna.com.