London, 15th September 2019 – Klarna, the fashion sector’s payments disruptor, announces its exclusive collaboration with renowned British fashion house, ‘House of Holland’ – shaking up the runway with a tongue-in-cheek T-shirt, at London Fashion week.
Created with House of Holland’s infamous witty slogans, which have previously included “I’ll show you who’s boss Kate Moss” and “Let’s breed Bella Hadid”, designer Henry Holland presents ‘Shopping drama averted with Klarna’ – a limited edition slogan T-shirt, which will be revealed on the catwalk worn by Isabeli Fontana as part of the House of Holland Spring/Summer 2020 collection at London Fashion Week 2019.
The partnership highlights many similarities between the fashion brand and the Swedish bank. Both innovators in their field, House of Holland and Klarna are recognised for their quirky and bold branding, championing consumers and supporting both high-street and high-end fashion.
Demonstrating the buy now, wear now – and Pay later – capabilities, the exclusive Klarna x House of Holland T-shirt will be retailed at £50 and available to buy via HouseofHolland.co.uk immediately after the show – fresh off the runway.
For 48 hours only and commencing 5pm GMT on Saturday 14th September, consumers will exclusively be able to shop the House of Holland website with Klarna’s Pay in 3 and Pay later products.
Commenting on the collaboration, Founder of House of Holland, Henry Holland said:
“We have been working with Klarna for a number of years through our e-commerce site, and I use it personally too. I love the flexibility it gives both myself and our customers. I want people to invest in our pieces and covet them for a long time so this partnership with Klarna gives more people the chance to buy, regardless of their budget.”
Laurel Wolfe, VP Marketing Growth Markets at Klarna, commented:
“Anyone who knows Klarna knows we like to do things differently. By collaborating with iconic designer Henry Holland to create an exclusive T-shirt for London Fashion Week, we’re challenging the status quo of traditional banks. The availability to shop the look using Pay later, will ensure that the freshest catwalk pieces are available to as many people as possible.”
T shirt available to buy £50 www.houseofholland.co.uk 5pm 14th September 2019
@KlarnaUK I #Klarnait | @houseofholland
— END —
Additional, high-res press imagery:
Press enquiries
TRACE Publicity 0207 240 9898,
Jessica Carey / Danni Wood
jessica@tracepublicity.com / danni@tracepublicity.com
@TRACEPublicity
About Klarna
Klarna, the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store.
Over 170,000 merchants, including ASOS, Peloton, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Agent Provocateur and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 16 countries.
For more information, visit: www.klarna.com/uk I @KlarnaUK I #Klarnait
Klarna Products:
- Pay later (UK)
Pay later is Klarna’s most popular product and allows shoppers to try before they buy. Customers have either 14 or 30 days — depending on the merchant — to pay for their goods after the item is shipped, with no interest or fees applied, ever.
- Pay in 3 (UK)
Payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase. As with Pay later, all purchases are interest and fee free.