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Klarna and Zalando join forces to enhance fashion retail experience in France, Italy and Spain

November 21, 2023




Paris, November 21, 2023Klarna, the AI-powered global payments network and shopping assistant and Zalando, one of Europe's leading online destinations for fashion and lifestyle, have announced a partnership to enhance the shopping experience for customers in Southern Europe. The partnership will introduce Klarna's popular “Pay in 3” product to Zalando’s Fashion Store in France, Italy and Spain.

As of today, the partnership aims to further empower Zalando's customers with greater flexibility and convenience in their shopping journey. Klarna´s “Pay in 3” product enables shoppers to split their payments into three equal installments, allowing them to enjoy their purchases now with the freedom to try before they pay the full amount, all while providing the convenience of paying later. Klarna´s flexible and safe payment option is completely free of interest, thus enabling all customers to make informed decisions about their purchases and to help them save time, money, and worry less.

"Klarna is thrilled to partner with Zalando, one of Europe's top fashion platforms, to bring our innovative payment solutions to customers in Southern Europe," said Joséphine Soublin, Country Manager France at Klarna. "By offering “Pay in 3” on Zalando, we aim to create an unmatched shopping experience that gives consumers the flexibility and control they desire when making fashion purchases. We look forward to this partnership and the impact it will have on customers in France, Italy and Spain.

"At Zalando, our focus has always been on offering our customers the most convenient shopping experience possible, tailored to local preferences and individual needs,” adds Tessa Roetzmeier, Head of Product at Zalando Payments. We are excited to partner with Klarna and introduce Klarna´s “Pay in 3” to our customers in France, Spain, and Italy. This partnership allows us to increase our customers' flexibility in payments by enabling them to choose another payment option that suits their individual circumstances."

With Zalando as one of the leading fashion destinations in Southern Europe, and Klarna's extensive network of over 150 million customers and more than 500,000 merchants in 45 markets, this agreement signifies the beginning of a strong partnership between Klarna and Zalando in France, Italy and Spain.

About Klarna

Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online and in-store, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. For more information, visit Klarna.com.

About Zalando

Zalando is a leading European E-Commerce destination for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Zalando offers a one-stop fashion experience for inspiration, innovation, interaction and shopping. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion with a net-positive impact for people and the planet.