Australia
Nov 5, 2021

Klarna announces partnership with Country Road Group, bringing flexible payments to the iconic portfolio of Australian brands

  • Customers can now Pay in 4 with Klarna at Country Road, Witchery, MIMCO, Trenery and POLITIX.
  • Klarna launches Spend Less. Give More. campaign, gifting shoppers the 4th instalment on purchases from more than 20 leading Australian retailers.  

Sydney AUS, November 5, 2021 – Klarna, the leading global retail bank, payments, and shopping service, today announced its partnership with leading specialty retailer Country Road Group, bringing flexible payments to their premium fashion and lifestyle brandsCountry Road, Witchery, MIMCO, Trenery and POLITIX. 

The Country Road Group joins a fast-growing list of Australian fashion brands now offering their customers the flexibility to Pay in 4 with Klarna, and tapping into the Klarna’s suite of services that help retailers attract, retain and delight customers.  Homegrown brands now make up close to 80% of Klarna’s local merchant base, including Best&Less, Adore Beauty, General Pants, GINGER & SMART, Step One, DECJUBA, Bec & Bridge, Just Sunnies, DigiDirect, Shavershop, Sheike, Tony Bianco and Aje.

“We’ve always sought to create extraordinary customer experiences that reflect the premium, design-led products offered by our brands. Partnering with Klarna is part of our continued efforts to give customers the flexibility and choice they’re looking for and find innovative new ways to serve them,” said Matthew Horn, General Manager - Digital, Country Road Group.

“Country Road Group and its stable of brands have long-been part of the fabric of Australian fashion retailing. With a shared commitment to retail innovation and customer obsession, we’re proud to be partnering with Country Road Group to offer their customers the convenience, safety and transparency of our services,” said Klarna’s Chief Expansion Officer, Camilla Giesecke.

It comes as Klarna kicks off the festive season with its Spend Less. Give More with Klarna Pay in 4. campaign. From 1 to 14 November, Klarna will gift (wipe) the 4th instalment (up to $50) on purchases made online with participating retailers.  More than 20 top tier brands, including Country Road, Witchery, Trenery and POLITIX, will be taking part on key dates throughout this campaign, delivering more value to their customers and helping them kick start their Christmas season shopping.

“The last two years have been extraordinarily challenging for Australian consumers and retailers alike and we know that the upcoming festive season will be an important moment of celebration and connection. Reflecting the high anticipation for the season, our research shows that Australian consumers plan to start their Christmas shopping earlier than ever, and that early bird shoppers plan to spend more than last year. In the spirit of the gift-giving season, we’re excited to be working with so many of Australia’s favourite retailers to give back to their customers,” said Giesecke.

Klarna provides the ultimate shopping service that combines the convenience of its flexible ‘Pay in 4’ services with smart app features like price drop notifications, reward points and exclusive deals. The Klarna app, which enables shoppers to Pay in 4 anywhere both in-store and online, has been downloaded more than 1 million times in Australia, and local consumers have shopped at more than 25,000 retailers via the app. 

With shoppers expecting greater financial control and more flexibility, Klarna is a valued partner for retailers in Australia and around the world, with a suite of services—from payment solutions equipping shoppers with the financial freedom they deserve, to media services placing the brand in front of an engaged audience—to help brands meet customers wherever they shop.

For more information about Klarna, head to www.klarna.com/au/getsmoooth

Learn more about the Spend Less. Give More. campaign at www.klarna.com/au/spend-less-give-more/

- Ends - 
 

Media enquiries: 

Lauren Anderson, Thinkerbell

laurenanderson@thinkerbell.com
 

About Klarna

With over 90 million global active users and 2 million transactions a day, Klarna is meeting the changing demands of consumers who want to shop, pay and bank on one intuitive platform and with one trusted brand. Over 250,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, Samsung, ASOS, Peloton, Ralph Lauren, Abercrombie & Fitch, Nike and Shein have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 markets. Klarna has been backed by Sequoia Capital since 2010 and more recently, SilverLake, Dragoneer, Bestseller Group, Permira, Ant Group, HMI Capital, TCV, NorthZone, Commonwealth Bank of Australia, Merian Chrysalis Investment Company Limited, funds and accounts managed by BlackRock amongst others.

About Country Road Group

Country Road Group is one of Australia's largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands - Country Road, Mimco, Trenery, Witchery and Politix - be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell.

Country Road Group is part of leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).