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16 Dec 2019

Klarna & ASOS expand UK partnership with new payment method.

London 16th December 2019: Online global fashion destination ASOS today announced an extension of its partnership with leading payments provider Klarna. ASOS will be offering customers in the UK the option to pay in 3 monthly instalments, completely interest and fee-free. Adding to the existing option of Pay later in 30 days first introduced in 2017.

With Klarna’s Pay in 3, the first payment is made at the point of purchase via either a debit or credit card; the final two payments are then automatically scheduled to align with UK customers monthly pay cycle at 30 and 60 days respectively, making the payment process as smooth and simple as possible.

The expansion comes following the success of Klarna’s Pay in 4 in the US, and builds upon the long-standing relationship between ASOS and Klarna in the UK.

Now, whether shopping for winter wardrobe staples, the latest trainers, accessories or Face + Body products, ASOS customers will have even greater flexibility. Shoppers will also be able to spread the cost of larger purchases more easily into three manageable instalments.

Luke Griffiths, General Manager at Klarna UK, commented:
“Our relationship with ASOS is built on a shared commitment to create the best shopping experience possible, by empowering customers with choice and flexibility. Following Pay in 4’s success in the US, we’re excited to expand our relationship with ASOS to bring the best fee-free shopping experience to even more fashion lovers across the UK.”

Eve Williams, Brand Director at ASOS, added:
“At ASOS we want to give our customers the best choice in everything we do; whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery or payment options. We know these are all important to our customers – the addition of Klarna Pay in 3 in the UK will help provide the best experience for our customers.”

Press enquiries
Electra Gerolymbou/ Chantal Swainston, firstlight PR,
+44 20 3617 7240

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About Klarna

Klarna, the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere — online and in-store.

Over 190,000 merchants, including ASOS, Peloton, Swoon, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Oliver Bonas and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 17 countries.

Klarna Products:
Pay in 3
Payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase. With ‘Pay in 3’ there are no interest or charges, ever.

Pay later in 30 days
Pay later in 30 days is Klarna’s most popular product and allows shoppers to try before they buy. Customers have 30 days to pay for their goods after the item is shipped, with no interest or fees applied, ever.

About ASOS:
ASOS is an online global destination for fashion-loving 20-somethings, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 800 of the best global and local third-party brands and its mix of fashion-led in-house labels – ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS’s websites attracted 187.4m visits during August 2019 (August 2018: 157.2m) and as at 31 August 2019 had 20.3m active customers1 (31 August 2018: 18.4m), of which 6.4m were located in the UK and 13.9m were located in international territories (31 August 2018: 6.0m in the UK and 12.4m internationally).