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27 Nov 2018

Klarna enters global opportunity with Clas Ohlson partnership

27 November 2018 — Today, Clas Ohlson adds the UK to its collection of markets served by Klarna’s checkout and Pay later offer. The expansion means Clas Ohlson can now offer its UK customers painless purchasing when buying smart, simple and practical solutions for their homes. Customers will then have 30 days to pay for their items with no interest or fees.

Klarna has been working with Clas Ohlson in Sweden, Norway and Finland since the launch of their new ecommerce platform in 2012 and launched in Germany last year. They have now decided to bring Klarna’s magic with them into the UK, with the aim of expanding the successful partnership further.

Since it was founded 100 years ago, Clas Ohlson has grown and evolved to become one of the strongest brands in retail in the Nordics. Clas Ohlson’s focus on simplifying life for its customers by delivering the best customer experience, combined with Klarna’s track record of delivering a smooth payments experience shoppers love, makes the development of the partnership a natural next step.

Luke Griffiths, General Manager at Klarna UK said:

 “We have spent more than a decade getting to know how people shop, so we know what matters to consumers. Our work with Clas Ohlson will help to streamline their online payments and bring the UK service into the same league as their existing markets. By extending our partnership into the UK, Clas Ohlson can bring the superior customer experience we provide, along with our insights into the shopping behaviour of their customers, right into the heart of online shopping central… the UK.”

Melissa Titshall, Head of Marketing and Ecom at Clas Ohlson UK, added: 

“Our ambition is to offer greater convenience to all of our customers, across all touchpoints, and introducing Klarna Checkout and Pay later in the UK is one step on our journey. We know from our other markets that Klarna has boosted conversions for our ecommerce business and we’re keen to see that success applied in the UK.”


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Press enquiries

Electra Gerolymbou/ Chantal Swainston, firstlight PR,

+44 20 3617 7240



About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time — offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 100,000 merchants, including ASOS, Topshop and JD Sports in the UK, to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.



About Clas Ohlson

Clas Ohlson was founded in 1918 as a mail order business based in Insjön, Sweden. This year, we are celebrating 100 years as a business with customers in five markets, approximately 5,000 people and annual sales of approximately 8 billion SEK. Our share is listed on Nasdaq Stockholm. A lot has happened since the start in 1918, but one thing has remained the same over the years; that we want to help and inspire people to improve their everyday lives by offering smart, simple, practical solutions at attractive prices. Read more about our history on clasohlson100.com/en or visit about.clasohlson.com for current events and information.