In the second year offering the smoooth in-seat shopping and smoooth delivery experience at the United Center, Klarna and the Bulls are launching a collection of limited-edition posters designed by Don C, available only to fans who order from the In-Seat Shopping experience
Chicago, IL – October 25, 2023 – Ahead of the 2023/24 NBA regular season tip off, the global all-in-one shopping service Klarna today announced details of their ongoing partnership with the Chicago Bulls. For the second season, Bulls fans will be invited to make their in-arena experience smooother with in-seat shopping courtesy of Klarna. In-seat shopping gives fans the ability to purchase select items of Bulls gear from the Madhouse Team Store and have it delivered directly to their seat during the game.
Fans can utilize the in-seat delivery feature throughout the duration of the season, so they never miss a moment of the game. Klarna’s pay-in-four method, along with other methods, will also be available throughout the season for in-seat delivery and other activations. Throughout the season, all fans who utilize the in-seat shopping feature will have the chance to collect four unique, limited-edition posters designed by Chicago-based streetwear designer Don C.
Each limited edition poster will be launched around key moments throughout the season - the Home Opener (October), the holidays (December), All-Star Weekend (January) and the next release of Benny's sneaker (February) - and be available for a short period of time. Bulls fans will have the opportunity to collect each poster by making an in-seat purchase at each home game during the available time period between launches.
Additionally, several lucky fans who make purchases through in-seat shopping courtesy of Klarna will receive surprise visits from Bulls legends throughout the season as they bring their in-seat deliveries directly to them. At the home opener on October 25 against the Oklahoma City Thunder, one Bulls fan will receive a surprise visit from Bulls legend Randy Brown.
“We’re thrilled to work with the Chicago Bulls as their Official Shopping Partner for another season and provide passionate Bulls fans with innovative ways to express their fandom and access unique merchandise while at the game,” said Megan Gokey, Head of B2C Marketing, Klarna. “Having Randy Brown - a member of the Bulls from 1995-2000 - surprise one fan at the home opener is a great example of the other great ways we look forward to connecting with fans at the United Center this season”
Throughout the season, Klarna will also work directly with Bulls guard Ayo Dosunmu as a brand ambassador. Dosunmu will use his platform to help bring elements of Klarna’s partnership with the Bulls to life, including in-seat delivery offerings and additional initiatives throughout the season. The partnership will offer innovative fan-engagement opportunities through in-arena experiences, unique co-branded activations, exclusive offers, shoppable content, community activations and more.
“I’m thrilled to partner with Klarna and help spread the word about their ability to deliver merchandise directly to the fans’ seats during the game,” said Dosunmu. “It’s is a huge plus for the Bulls community that Klarna’s work with the team is providing our dedicated fans with whatever they need so they don’t have to miss a second of gameplay.”
Last season, Don C and Klarna collaborated on a wildly successful special edition of the Benny the Bull sneakers. Read more HERE.
-ENDS-
About Klarna
Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable, and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike, and Airbnb. For more information, visit Klarna.com.
For additional information, please contact:
Josh van Sant
Press@klarna.com
00447929664293