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Klarna links up with Daniel Wellington to allow shoppers to slice their purchase and pay over time

January 10, 2019




January 10, 2019 – Today, leading global payments provider, Klarna announced a new collaboration with Daniel Wellington, maker of classic and timeless watches. Loyal shoppers of Daniel Wellington will now benefit from Klarna’s newest payment option, which allows customers to pay for their watches and accessories in 4 equal interest-free installments collected bi-weekly from the shopper’s chosen debit or credit card.

“Our aim at Klarna is to provide shoppers with convenience and flexibility – giving them more control over how and when they pay because consumers have come to expect and demand convenient payment options at checkout,” said Michael Rouse, Chief Commercial Officer of Klarna. “We understand that timepieces are an investment and are thrilled to partner with Daniel Wellington to allow their consumers the ability to slice up their purchase and pay over a period of time.”

With Klarna, shoppers can increase their purchasing power and flexibility without the hassle of a long-term commitment, interest, or upfront costs. Four equal payments are automatically collected from the consumer’s chosen method of payment – one installment at purchase and three further payments every two weeks.

With no redirects to other sites, the purchase journey is smoooth and frictionless.

“At Daniel Wellington, we are always on the lookout for ways we can offer our shoppers an improved and distinguished service,” said Anders Hedman, CMO of Daniel Wellington. “With Klarna, we are providing our consumers with the best shopping experience possible. Klarna’s service not only gives us a competitive advantage, but also ensures our shoppers receive the utmost convenience – meaning they can wear one of our timeless watches without having to pay the entire sum upfront.”

For more information, visit www.klarna.com.

About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionize the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smoooth checkout experience. Klarna now works with 100,000 merchants to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries. www.klarna.com.


About Daniel Wellington

Daniel Wellington is a Swedish watch brand known for its elegant and minimalistic design. Founded in 2011 by Filip Tysander, it was initially offered exclusively online. Daniel Wellington has established itself as one of the most beloved watch brands in the industry and is now available in over 2,000 stores worldwide. Join the #DanielWellington social media movement by following @DanielWellington on Instagram. For more information, visit www.danielwellington.com.


Media Contact:


Rebekah Howerton

Daniel Wellington

Anders Hedman