To meet the changing needs of e-retailers, Klarna has in recent years acquired companies and developed new services in addition to payments. One of the primary challenges for e-merchants is the cost of marketing. That is why Klarna now offers several different services for driving traffic online to merchants. With the launch of the Klarna Growth Awards, new opportunities open up for e-retailers to take the next step in their growth journey.
In the Klarna Growth Awards, e-retailers from Sweden, Finland, Denmark and Norway will be nominated in four categories: Sustainability, Rising Star, Innovation and Small Business. The prizes consist of tailor-made growth packages worth approximately 18 SEK million in total, including annual subscriptions to the influencer marketing platform APPRL, Klarna's comparison service Klarna Comparison Service (CSS), advertising in Klarna's app and a unique opportunity to use Virtual Shopping ( formerly Hero) is included. The application process is open, and the winners will be chosen by the jury consisting of Country Lead, CMO David Sandström, Fashion Director Emilia de Poret and Head of Social Shopping Adam Levene during a gala in November.
- In recent years, we have done a great job of trying to understand where and how we can best help our traders achieve their goals. On the one hand, we now ensure that consumers, i.e. our retailers 'customers, are offered sustainable and decent payments, and on the other hand, we accelerate retailers' growth with our marketing services. With the Klarna Growth Awards, we hope to inspire, engage and inform - and give traders optimal tools for growth. I look forward to taking part in the applications from all the innovative e-retailers out there, together with the other jury members, says Jesper Eriksson, Country Lead, Klarna Sweden.
Want to challenge traditional marketing channels
In 2021, traffic from Klarna to e-retailers increased by 160% and amounted to as much as 301 million clicks from Klarna's channels to e-retailers. The results show the effect of Klarna's strategic role as a growth partner, where retailers around the world are connected with a network of over 147 million consumers. In addition, Klarna has reorganized from traditional sales teams to now have small cross-functional and local teams that support, build and develop affiliated retailers' brands tailored to their needs. With the investment, Klarna wants to be a more effective alternative to the American advertising giants.
- E-merchants are forced to pay an incredible amount of money for advertising. We are challenging that now - and we know it works. We want to be a partner who goes hand in hand with the trader's hand all the way. The goal is to function as a one-stop-shop for e-retailers and offer both sustainable and the most user-friendly payment services combined with a strong growth offering that enables expansion, increased conversion and growth, says Jesper Eriksson.
Read more about ‘Klarna Growth Awards’ here.