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Klarna partners with Missguided US to empower the brand's millennial customers with more flexible payments

October 5, 2020




Missguided US

Forward-Thinking Fashion Brand to Offer US Customers Buy Now, Pay Later Option

New York, NY (October 5, 2020) – Klarna, the leading global payments and shopping provider, today announced that it has partnered with UK-based fashion brand Missguided to provide the brand’s US-based e-commerce customers with flexible buy now, pay later options. Missguided shoppers can now join the nearly 9 million customers in Klarna’s US network to buy the products they love with the flexibility, convenience, and financial control they seek. The US rollout is an expansion of Klarna’s existing partnership with Missguided in the UK.

“We’re constantly looking to make the Missguided shopping experience better for our customers in the US, who have told us they want the opportunity to buy now and pay later when shopping our brand,” said Nicola McGee, Head of Media Investment at Missguided. “We’re thrilled to partner with Klarna in the US to offer our customers flexible alternative payment solutions, so they can buy the items they love with ease and flexibility.”

“Missguided is synonymous with bold, forward-thinking fashion that lets millennial women express their self-confidence,” said David Sykes, Head of US at Klarna. “We’re very pleased to partner with Missguided in the US to ensure their customers here can shop and pay with the same level of confidence and freedom that they bring to every other aspect of their lives.”

Klarna is the global leader in alternative payments and shopping, with more than 85 million customers and 200,000 merchant partners worldwide. The Klarna e-commerce platform and app provide consumers with the flexibility and control they seek, while creating a smoother way to shop and pay.

For more information, download the Klarna app or visit Klarna.com.

About Klarna

We make shopping smooth. With Klarna, consumers can buy now and pay later, so they can get what they need today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is ranked number five on the 2020 CNBC Disruptor 50 list, is the most highly valued fintech in Europe with a valuation of $10.65 billion, and is one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. For more information, visit klarna.com.


Missguided is a global fashion powerhouse, inspired by millennial women who are like-minded rebels that champion freedom of expression. Missguided is an inclusive movement open to all. We believe our audience is defined by a state of mind rather than a specific grouping or label. 

Our purpose: To empower all women by inspiring self confidence in mind, body and potential 

Missguided is one of the fastest growing women’s online retailers in the world. Founded in 2009 in the UK by Nitin Passi, it has become a leading fashion retailer, taking an agile approach that sees it deliver commercial and affordable product to its customers before trends hit.

Its signature confident style and broad product range has driven global development in recent years, now selling to over 180 countries and locally active in the UK, US, Australia, France, Spain, Ireland, Poland and Germany, with future plans for further international expansion and a loyal following of over 8 million social media fans worldwide across multiple platforms.

Missguided have further developed their global profile and growth through numerous wholesale opportunities with established brands such as ASOS, Zalando, The Iconic, Nelly, and Namshi  and a growing number of franchise stores across the world, including a flagship at Dubai Mall, Dubai and Tel Aviv. 

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