New York, NY (February 8, 2021) – Klarna, the leading global payments provider and shopping service, today announced that it has partnered with boundary-pushing fashion label TELFAR to offer US shoppers the ability to purchase the brands’ iconic unisex bags and other apparel and accessories in four equal, interest-free payments.
“We are all about accessibility, and partnering with Klarna helps make our designs even more accessible,” said Telfar Clemens, Founder and Designer, TELFAR.
The partnership follows the subtle feature of Telfar’s small shopping bag in Klarna’s first-ever Big Game commercial on Sunday, February 7th. Following the Game, TELFAR announced that the iconic bubblegum pink bag featured in the spot would be restocked and available for purchase on shop.telfar.net with Klarna - and the bags sold out in minutes. Klarna will soon launch a Telfar giveaway via Instagram, in which four lucky winners will also receive pink Telfar shopping bags.
“TELFAR is the epitome of inclusive, attainable luxury,” said David Sykes, Head of US at Klarna. “Klarna’s pay-in-four option will further enhance TELFAR's digital shopping experience, ensuring that even more shoppers have access to the brands' highly sought-after bags and products with greater payment flexibility."
Klarna is the global leader of buy now, pay later options and the future of shopping. With 90 million customers and more than 200,000 retail partners worldwide, including more than 6,000 in the US, the Klarna e-commerce platform and app provide consumers with flexibility and control, while creating a smoother way to shop and pay. TELFAR is the latest renowned name to join Klarna’s growing US retail network, which includes other luxury brands such as Mara Hoffman, Olivia Rubin and Farfetch.
For more information, download the Klarna app or visit Klarna.com.
We make shopping smoooth. With Klarna, consumers can buy now and pay later, so they can get what they need today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is ranked number five on the 2020 CNBC Disruptor 50 list, is the most highly valued fintech in Europe with a valuation of $10.65 billion, and is one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. For more information, visit klarna.com.
Launching his eponymous line in 2005 at the age of 18, Liberian-American unisex prodigy Telfar Clemens has developed with remarkable fidelity a brand and a design vocabulary which is uniquely democratic and strikingly original. The TELFAR vision is rooted in taking what is most utterly normal in the American wardrobe and culture and accelerating it. Deconstructing its form; re-imagining its function; and projecting it into the future. From his 10-year retrospective at the 2016 Berlin Biennale for Contemporary Art to his commission to design the new uniforms for the iconic White Castle hamburger chain – for TELFAR there is no such thing as high and low. TELFAR’s vision for fashion is totally horizontal and radically democratic. The result is a brand that bridges art and culture; music, nightlife, technology and style – known as much for its genre-bending projects, parties and presentations as for its clothes. shop.telfar.net