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Klarna pledges to support the frontline response to COVID-19 with ASOS Giveback Day

April 28, 2020





New York / Stockholm/ Berlin / London, 28th of April 2020 – Klarna, the leading global payments and shopping provider, has committed to support the International Committee of the Red Cross (ICRC) in its frontline response to COVID-19, by donating £1, $1 or €1 for every Klarna transaction placed at ASOS globally on 29th April.

This dedicated “Giveback Day” will take place internationally*, enabling Klarna and ASOS customers to take part in the ICRC’s relief efforts against the pandemic. Giveback day will help some of the world’s most vulnerable people, such as those living in countries affected by conflict. Money raised for the ICRC will go towards activities such as sanitation to prevent the spread of the disease, support for vital health infrastructure such as hospitals, and towards ensuring access to clean water for countless communities.  

Klarna has not placed a limit on the amount that it will donate as part of the Giveback Day, and has guaranteed to honour every Klarna transaction placed at ASOS in the relevant currency.

Customers shopping on Giveback day at ASOS can browse a curated edit of over 85,000 products, sourced from 800 of the best global and local third-party brands in addition to a mix of fashion-led in-house labels including ASOS DESIGN, ASOS EDITION, ASOS 4505 and COLLUSION.

 Commenting on this international pledge, Luke Griffiths, Commercial Vice President at Klarna said: “These are challenging and worrying times for us all and we are incredibly proud to be supporting the ICRC alongside our friends at ASOS. The ICRC is carrying out essential work to improve protection and reduce the spread of COVID-19 and we are delighted to be supporting the efforts with our Giveback Day. We haven’t capped our pledge to ICRC and so, for each and every Klarna transaction placed at ASOS on 29th April, we will be donating £1, $1 or €1 to provide aid in already-exposed communities. We look forward to enabling our customers to directly support the international fight against the virus and demonstrate how all of us can contribute, wherever we are.”

Eve Williams, Brand Experience Director at ASOS added: “At ASOS we want to do as much as we can to show our appreciation for the vital organisations that are helping during this worrying time.  We are pleased to be able to extend our ASOS Supports campaign to this initiative with Klarna in supporting the ICRC.”

* Germany, Finland, Norway, United Kingdom, United States, Sweden


– Ends – 

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Notes to editors:

*Must be 18+. UK/DE/US/NO/FI/SE eligible customers only. Klarna will donate to the International Committee of the Red Cross £1/ $1/€1/ per successful Klarna purchase made at ASOS between midnight and 23:59 GMT on 29/04/2020. T&Cs apply.  

About Klarna.

We make shopping smoooth. With Klarna consumers can buy now and pay later, so they can get what they need today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store. Klarna is the most highly valued private fintech in Europe with a valuation of $5.5bn and one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,000 employees and is active in 17 countries. For more information, visit klarna.com.

About ASOS.

ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels – ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany. 

ASOS’s websites attracted 215.4m visits during February 2020 (February 2019: 170.9m) and as at 29 February 2020 had 22.3m active customers (28 February 2019: 19.2m), of which 6.8m were located in the UK and 15.5m were located in international territories (28 February 2019: 6.2m in the UK and 13.0m internationally).

There’s more to ASOS than just fashion. ASOS Supports showcases initiatives ASOS have been working on which customers will want to get on board with too. ASOS want to do as much as they can to show appreciation for the vital charities, key workers and communities taking on heroic tasks right now.

About The International Committee of the Red Cross (ICRC).

The ICRC helps people around the world affected by armed conflict and other situations of violence, doing everything it can to protect their dignity and relieve their suffering, often with its Red Cross and Red Crescent partners. The organization also seeks to prevent hardship by promoting and strengthening humanitarian law and championing universal humanitarian principles.