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NO: Netthandelsgruppen selects Klarna as payments provider

October 3, 2018




October 3, 2018 – Netthandelsgruppen, one of Norway’s fastest growing online merchants, has selected Klarna’s seamless payment solutions for their recently acquired health food merchant soma.no. The main focus is to increase mobile conversions.

“We believe it to be important that customers are able to shop fast and efficiently with the fewest possible clicks and with the greatest possible flexibility in payments. At the same time, we find it very important to have a mobile optimised solution. Klarna Checkout is the best option by far,” saysPer William Frøisland, CEO of Netthandelsgruppen.

Netthandelsgruppen have experienced immense growth and success with their three online stores Tights.no, Comfyballs.no and Comfyballs.se. The merchant had a turnover of 60 million NOK in 2016, and are forecasted to approach 150 million NOK this year. All three online stores have used Klarna Checkout throughout this growth.

Mobile conversion rate increased by 60 percent

As Netthandelsgruppen acquired the health food merchant soma.no from the listed company Midsona, the innovative payment solutions from the European fintech giant Klarna was a natural choice.

“With Klarna Checkout, we have increased our mobile conversion rate 60 percent since the beginning of 2016 in the online stores we currently own. The key to success with soma.no is to provide an online store with a flexible payment solution optimised to give customers with mobile devices a fast and simple shopping experience. The biggest growth increase within ecommerce comes, and will continue to come, from mobile devices. That is the main reason that we chose Klarna’s solution,” Per William Frøisland continues.

The easy to use payment solutions of Klarna have also contributed to a 25 percent increase in desktop conversions in Netthandelsgruppen’s online stores during the same time period.

“We are very happy and proud to have such a forward thinking and innovative partner as Netthandelsgruppen, that chooses to use Klarna as payments provider also in their newly acquired online store. That is a seal of approval for our solutions, which are simple, smoooth and flexible – both for the customer and the merchant,” says Jens Rygg, Klarna commercial lead in Norway.

The focus on increasing conversions among customers that enter the online store with a mobile device is something he recognises from many of the several thousand Norwegian merchants that work with Klarna’s solution.

About 70 percent now use mobile devices when shopping online

Over the past few years, online shopping with mobile devices such as smartphones and tablets have become more and more popular among consumers. Fresh numbers from Klarna show that almost 70 percent of Norwegian customers today use mobile devices when shopping online. Rygg says merchants should increase their focus even more on mobile conversion rates.

“The full customer journey, including the payment solution, has to be optimised for mobile devices. Klarna Checkout makes it very simple to choose a payment option and delivery method, and that is becoming obvious to an increasing number of merchants,” adds Rygg.





For more information:


Jens Rygg, Commercial lead Norway


+47 930 04 590



Per William Frøisland, CEO


+47 402 48 871


About Klarna

Klarna is one of Europe’s leading payments providers and fully licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, we give online consumers the option to pay now, pay later or over time – offering a simple, safe and smoooth checkout experience. Klarna now works with more than 90,000 merchants, has 2,000 employees and is active in 14 countries.


About Netthandelsgruppen

Netthandelsgruppen AS owns and operates several e-commerce concepts. Their biggest online stores are Thights.no and Comfyballs.no, and they have sales activites in 17 countries. Netthandelsgruppens sales have increased dramatically since its inception in 2014. Last year, the turnover was NOK 85 million. This year it is expected to be closer to NOK 150 million. In July this year alone they handled more than 15,000 orders.