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Nordics: Booking a ski trip and buying winter merchandise online – it’s now easier than ever!

October 30, 2018




SkiStar and Klarna today announced that they have partnered to create a more flexible and smooth customer experience for booking ski trips and buying winter merchandise online. All customers will now be offered the opportunity to decide how and when they want to pay.

“SkiStar always strives to deliver the best possible traveling experience. Combining ours and Klarna’s customer centricity will enable us to provide a better overall customer experience at skistar.com and skistarshop.com. The partnership means that we can offer our customers the possibility to decide between paying now, paying later or splitting the cost through instalments”, says Mathias Lindström, Sales- and marketing director at SkiStar.

The holiday countdown begins at the time of booking, and buying a trip should be as exciting as beginning the journey itself. SkiStar focus on offering simplicity at the time of the booking as well as during the holiday. Together with Klarna, SkiStar is now taking the next steps to ensure that they can offer a more convenient and simpler customer experience when buying ski clothes and other merchandise, as well as when booking the ski trip.

“At Klarna, the customer experience is always our primary focus, by offering flexible payment solutions to customers we can help SkiStar achieve a smoother digital experience online. We know that customers are increasingly demanding frictionless  payment solutions. By partnering with Klarna, SkiStar will now be able to meet these customers’ requirements and consequently improve their relationship with their shoppers. Ultimately, this will lead to higher customer satisfaction and increased customer loyalty.” says Pontus Andersson, Sales Director Klarna Sweden.

When booking a ski trip or buying winter merchandise, customers will now be able to choose if they want to use Klarna’s intuitive payment methods Pay now, Pay later or Slice it. The partnership covers SkiStar sites skistarshop.com as well as skistar.com




For more information


Linda Morell, Head of PR SkiStar AB
+46 (0)76 118 60 02



Johanna Nyman, Senior manager Communications & PR
+46 (0)72 855 83 29


About SkiStar

SkiStar AB (publ.) is listed on the Nasdaq Stockholm stock exchange, Mid Cap segment. The group owns and operates ski resorts in Sälen, Åre, Vemdalen, and Hammarbybacken (Stockholm) in Sweden, Hemsedal and Trysil in Norway, and St Johann in Tirol in Austria. Market share is 50% in Sweden, 31% in Norway and a total of 41% in Scandinavia. Our core business is alpine skiing, and our main focus is the overall ski experience of our guests. The business is divided into three segments; Ski resorts – Operation, Infrastructure and Development.


About Klarna

Klarna is one of Europe’s leading payments providers and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, we give online consumers the option to pay now, pay later or over time – offering a simple, safe and smoooth checkout experience. Klarna now works with 100,000 merchants. Klarna has 2,000 employees and is active in 14 countries.