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schuh enhances international Klarna partnership and adds a smoooth footprint across the UK with omnichannel experience.

December 19, 2019





Klarna goes live in 110+ schuh stores across the UK
Early 2020, schuh will be the first retailer to launch Klarna’s “Instant Buy” button in the UK
19th December 2019 — Today, leading payments provider Klarna announces a major expansion of its partnership with the UK’s largest footwear retailer, schuh. With Klarna’s payment products already live on the schuh websites in the UK and Germany, the extended partnership means that Klarna’s Pay in 3 will now be available in-store at over 110 outlets across the UK.

Klarna and schuh’s drive to deliver in-store

schuh will become one of the first major retailers to roll-out Klarna’s Pay in 3 service across its store portfolio in the UK, available at over 110 stores across the UK before Christmas.

The integration of Klarna’s in-store payment service emphasises schuh’s focus on developing a first-class omni-channel strategy, offering easy and flexible consumer financing right at point of sale. schuh customers will receive a mobile notification to start the in-store application of Pay in 3, followed by three steps of minimal personal detail entry and a real-time decision made in just seconds.

The move opens up the payment opportunities to consumers who choose to visit on foot rather than online, supporting schuh’s new TwentyTwenty in-store concept.

Instant buy with Klarna and schuh

Coming early next year, schuh will become the first UK retailer to integrate Klarna’s “Instant Buy” button, allowing shoppers to purchase seamlessly at any point of the purchase funnel. The technology can be embedded directly into product pages, or through social shopping platforms like Pinterest and Instagram. schuh will debut the technology on its UK site basket page with the plan to roll out across social platforms later in 2020, making the journey from inspiration to purchase smoother than ever.

Commenting on the partnership, Luke Griffiths, Klarna’s UK General Manager said:

“schuh has completely embraced what our offer can provide to their in-store presence. We’ve seen first hand schuh’s unrelenting focus on providing the best customer experience across channels, which is why we wanted them to be the first to launch our “Instant Buy” button in the UK, giving customers even more convenience when shopping on screen. With a double-digit uplift in sales conversions using Pay later, schuh understands the power of payments for driving growth, and we can’t wait to see what consumers think of the full range of our pay later products, currently loved by 4 million shoppers in the UK.

Sean McKee, Director of Ecommerce and Customer Experience at Schuh, added:

“Since 2017, we’ve seen a 40% increase in mobile conversions and a 25% increase on desktop, through Klarna. Those impressive growth figures can’t be ignored, and we knew we wanted to introduce Klarna more widely into our business to replicate that success across Europe. Partnering with Klarna has been part of our wider strategy to deliver a superior omnichannel experience, and the fact we’re already seeing great results shows that this was the right decision for our business.”

– ENDS –


Press enquiries

Electra Gerolymbou/ Chantal Swainston, firstlight PR,
+44 20 3617 7240


*The Pay later 14 day limit is specific to schuh

About Klarna

Klarna, the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere — online and in-store.

Over 190,000 merchants, including ASOS, Peloton, Swoon, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Oliver Bonas and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 17 countries.

For more information, visit: www.klarna.com/uk

Klarna Products:

Pay in 3
Payments are scheduled automatically, with the first payment made at the point of purchase via either a debit or credit card, with the final two payments being taken 30 and 60 days after purchase. As with Pay later, all purchases are interest and fee free.

Pay later
With Pay later, consumers can pay for their order 14 days (for Schuh) after shipping. All purchases are interest and fee free.

About Schuh

Founded in 1981, schuh is headquartered in Scotland and operates 128 stores in the United Kingdom, Republic of Ireland and Germany. The company’s core product selection consists of a broad range of branded casual and sport footwear complemented by schuh’s own branded products.