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Step into a world of pure imagination: Klarna’s experiential retail experience returns with ‘House of Klarna’

September 27, 2019





London 27th September 2019 — Introducing the “House of Klarna”. Hot on the heels of the news this week that 50,000 new Klarna customers a week are choosing ‘Pay later’ at retailer checkouts, and with over 12 million transactions in the past year alone – Klarna is hitting the high-street again with over 27 of the best retail brands in the UK. Following the success of Covent Garden pop-up in June, Klarna will now take up residence in the heart of Manchester’s city centre with an immersive and playful retail space for shoppers, which transforms the bricks and mortar experience into pure joy.

The “House of Klarna” at the iconic 35 Kings Street location will open its doors with a VIP launch party on 3 October, before welcoming the public on 4 October – 13 October 2019. The three-storey house will be transformed into the home of the best of fashion, beauty and lifestyle brands in the business including ASOS, Oliver Bonas, Topshop, Topman, House of Holland, Missguided, BEAUTY BAY, My Protein and Schuh.

Over a 10-day extravaganza, there will be fashion and lifestyle events, beauty treatments, live DJs and a Klarna Kafé offering free sodas and coffee.

Klarna’s Pay later options are changing the purchase journey into a smoooth retail experience, and the “House of Klarna” is designed to bring this to life. It invites you on an immersive journey through fun and quirky rooms, including a sustainable hub, with space dedicated to the best-loved retailers that you may have only seen through a screen. Klarna believes this is an important part of shopping; the surprise and joy of uncovering treasures and new brands right before your eyes.

Amongst the shopping, fun and Instagramming, there will also be styling masterclasses by industry experts, free beauty treatments and exclusive ticketed events in collaboration with the showcasing brands. Tickets will be available free of charge in the week prior to the event. To find out more, click here.

Global fashion destination ASOS returns for the “House of Klarna”. Eve Williams, Brand Experience Director at ASOS said: “At ASOS we want to give our customers the best choice in everything we do; whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options. We know these are all important to our customers and we look forward to bringing them to life with Klarna’s fun event in Manchester”.

Leading British Lifestyle store, Oliver Bonas will also be joining the list of favourite retailers. Sara Morris, Senior Press & Marketing Officer at Oliver Bonas, commented: “We are so excited to join Klarna in Manchester for the ‘House of Klarna’. We believe that design has the power to positively affect how people feel and with Klarna’s understanding of how to create a first-class customer experience, we’re excited to present OB at the ‘House of Klarna’. As the only brand showcasing furniture at the pop-up, we can’t wait to welcome shoppers into our home for ten days”.
The Klarna Pop-up will be open to the public from 4 – 13 October at

35 Kings Street, Manchester, M2 7AT

For more information, please visit: https://www.klarna.com/uk/house-of-klarna/


@klarnauk #klarnait


Press Enquiries:

Jessica Carey / Danni Wood, TRACE Publicity

0207 240 9898

Jessica@TRACEPublicity.com/ Danni@TRACEPublicity.com


About Klarna

Klarna, the leading global disruptor of payments and banking, and provider of smoooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere – online and in-store.

Over 170,000 merchants, including ASOS, Peloton, Abercrombie & Fitch, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Agent Provocateur and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 17 countries.