Apr 15, 2019

UK: The British Fashion Council Name Klarna as a Patron

Leading payment provider Klarna has joined the British Fashion Council as a Patron.

The brand, one of Europe’s biggest banks, will contribute to the work the BFC does in the fashion industry supporting the pipeline of emerging talent.

The British Fashion Council is a not-for-profit organisation that harnesses the collective power of the industry to enable sustainable growth and strengthen British fashion in the global fashion economy.

Caroline Rush, CEO British Fashion Council

“We are thrilled to welcome Klarna as a patron of the British Fashion Council and for their support of the fashion industry. Ecommerce is a major part of many of our brands businesses. The continued advances in technology and the mission of Klarna is to help create the best possible experience for consumers, which is vital in our current retail climate.”

The announcement follows the continued growth of Klarna’s fashion portfolio, with merchants including ASOS, Topshop, Finery and H&M Group.

“Since our launch in the UK in 2014, we have been working with some of the biggest names on the UK High Street. Our patronage of the British Fashion Council is a demonstration of our commitment to UK retail and the Fashion Industry. We look forward to working with Caroline and her team to help support British designers and share our experience of removing friction from the buying experience for millions of shoppers.” Luke Griffiths, Vice President and General Manager at Klarna UK




Press Enquiries:

Sunita Grant / Isabella Imam, TRACE Publicity

0207 240 9898

Sunita@tracepublicity.com / Isabella@tracepublicity.com


About Klarna

It’s all about smoooth (yes, with 3 ooo’s). Klarna is Europe’s leading payments provider and a newly-licensed bank, which wants to revolutionise the payment experience for shoppers and merchants alike. Founded in Stockholm, Sweden, in 2005, the fintech unicorn gives online consumers the option to pay now, pay later or over time – offering a trusted, frictionless and smoooth checkout experience.

Klarna now works with 100,000 merchants, including IKEA, Zara, Ticketmaster, Adidas, Spotify, Mango, Nike, Sephora, ACNE, Expedia Group, Sonos and many more to offer payment solutions to users across Europe and North America. Klarna has 2,000 employees and is active in 14 countries.


For British Fashion Council press enquires:

Emma Frisby | emma.frisby@britishfashioncouncil.com



The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund and NEWGEN which includes womenswear, menswear and accessories. The BFC also runs and owns charities including the BFC Fashion Arts Foundation, the BFC Fashion Trust and the BFC Education Foundation. Showcasing initiatives and events include London Fashion Week, London Fashion Week Men’s, LONDON show ROOMS, International Fashion Showcase, London Fashion Week Festival and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.