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Stocard joins Klarna and gets new ‘Smoooth’ brand identity.

7 April 2022 - 1 min read





We’re excited to announce that Stocard, one of the world’s leading mobile wallet providers that enables consumers to gather all of their loyalty cards virtually in one single place and receive personalised offers, has joined the Klarna family. This exciting acquisition introduces the Klarna brand to more than 3.5 million active consumers in Australia and New Zealand alone. The rebranding marks the next step of Stocard’s integration into the Klarna ecosystem following its successful acquisition by Klarna in July 2021 and opens up the doors for commercial and technological synergies between the two company’s offerings.

The Stocard app lets consumers virtually store all of their loyalty cards, collect coupons and rewards and receive personalised offers. For retailers, the Stocard app offers a powerful data-based channel to engage consumers, drive traffic, sales and loyalty and understand consumer preferences.

The Stocard app will continue to be available for free to its 47 million active consumers across 45 markets, and will be enriched with further features going forward as it integrates deeper with Klarna’s platform. At the same time, Stocard’s team will carry their market expertise into Klarna’s product teams and develop new features in the Klarna app, the first of which will be revealed in the very near future.

The acquisition of Stocard adds a further complementary pillar to Klarna’s unparalleled product offering, adding to other key acquisitions including Toplooks, HERO, APPRL, Inspirock and, most recently, PriceRunner. Spanning from virtual shopping, content creation and dynamic ads to travel planning and mobile wallets, Klarna’s acquisitions are delivering on the promise of saving time and money for more than 147 million consumers and helping its 400,000+ retailers engage their target audiences even more effectively.

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