Understanding online buying behaviours.
How small and independent retailers can turn browsers into buyers.
With a host of new retail brands and more ways to shop online, Australia has reached a ‘tipping point’ in its digital buying behaviour. From fashion to food, e-commerce is now outpacing brick-and-mortar in most categories. As new consumer segments emerge, retailers must understand what makes their customers tick to ensure they connect and click with the most lucrative and loyal audiences.
Download the 'Understanding online buying behaviours' report.
Identifying your customer, or tribe, is a critical foundation stone in your business. Get an inside look at the four consumer segments that will reshape e-commerce strategies in 2020 and beyond.
Get our exclusive insights into Australia’s four shopper types and what motivates them to buy.
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