“Facing difficult situations and new experiences often feels uncomfortable, but reinvention is all about recognising and embracing these feelings.”
- Deborah Papazoglu, Head of Digital APAC, JD Sports

The Australian retail industry has shown enormous strength, resilience and appetite for innovation in the face of one of the toughest years on record. The worst pandemic for a century has forced us to reinvent ourselves in both our work and personal lives. It’s given all of us a valuable opportunity to reflect on our relationships, our businesses and our goals for the future.

Last month, Klarna hosted our very first Smoooth Sessions in Australia and we invited industry experts including the Hon Julie Bishop, Deborah Papazoglu, Head of Digital at JD Sports, Nick Youngquest, Co-Founder of Athletes for Life and Fran Ereira, Country Head for Klarna Australia & New Zealand, to share their thoughts and experiences on the journey of reinvention. The discussion touched on several focus areas from reinventing retail, the impact of tech, personal reinvention and public affairs. From that discussion we've identified five key insights that retailers can use to reinvent and transform their business for a new normal and pave a path to future prosperity.

Our latest white paper, Masters of Reinvention, outlines what it looks like to reinvent a person, a business, a brand and or an identity, the peaks and troughs along the way, and the ultimate endgame on the path to reinvention.