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The EU Pink Deal
Countdown to the European elections:
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The digitalization of financial services and retail has revolutionized the way people shop, bank and pay. Consumers want choice and want providers to compete on the value they can drive for them - not for themselves. We're talking about a financial reset that's breaking barriers and empowering European consumers like never before.
But to make that future a reality, Europe needs a combination of two things: a healthy regulatory framework and fearless entrepreneurs ready to shake things up.
Europe, it's time for smarter regulations that empower local fintechs to compete, innovate, grow and – ultimately deliver maximum value to consumers and society as a whole.
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Have your say!
Your opinion for the future of Europe matters - share your ideas with us below.
10 facts about EU elections
Our vision for the future of Europe
What consumers want from Europe
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Our commitment
As a leading global business, Klarna has a clear responsibility to engage transparently and ethically. Klarna leads the way in the consumer credit, banking and payments space by providing fair and transparent products and services that help consumers and society. Therefore, Klarna is fully dedicated in its discussions with policymakers to promote the European Union’s competitiveness and better outcomes for European consumers and retailers.
About Klarna
Since 2005 Klarna has been on a mission to smooth commerce with consumer needs at the heart of it. With over 150 million global active users and 2.5 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online and in-store, empowering consumers to shop smarter with greater confidence and convenience. More than 550,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb.
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