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Astound Commerce expands partnership with Klarna, bringing flexible payment options to U.S retail partners

July 27, 2021




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July 27, 2021 (San Francisco, CA) -- Global digital commerce specialist Astound Commerce today announced that it has expanded its partnership with Klarna, the leading global retail bank, payments provider, and shopping service. Astound Commerce’s U.S. clients can now offer flexible payment services and marketing tools under the Klarna for Business platform, including Klarna’s interest-free “Pay in 4” service. 

“Astound Commerce is a leader in digital transformation. Combined with Klarna, the leader in payments and shopping, we are able to offer unmatched solutions and results for brands that strive for customer loyalty and higher conversion rates,” said Vanessa Cartwright, Chief Operating Officer, Astound Commerce. 

According to Klarna’s recent 2021 Reopening Report, 69% of shoppers say the pandemic changed their shopping habits, with 80% saying they now prefer to shop online, and 74% now looking for flexible payment options at checkout. The Klarna for Business platform enables retailers to accommodate these new preferences by offering consumers a smarter way to shop and pay that fits their budgets and lifestyles, rather than the requirements of the traditional payments and banking industries.  

“Consumers today are mindful of budgets and are increasingly moving away from traditional forms of credit towards more transparent and innovative payment options,” said David Sykes, Head of North America, Klarna. “We look forward to continuing to work with Astound to bring significant value and flexibility to shoppers nationwide, while also accelerating the growth of our joint retail partners.” 

This expansion follows the success of the Astound and Klarna partnership in the U.K. launched in 2020, with joint merchant partners including Fat Face, Boux Avenue, Boohoo Group and Space NKl. 


About Klarna:

We make shopping smooth. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Over 250,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna’s innovative shopping experience online and in-store. Klarna is one of the most highly valued private fintechs globally with a valuation of $45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information, visit klarna.com.

About Astound Commerce:

At Astound Commerce, we live and breathe customer experience. We design engagements that forge lifelong brand loyalty. We generate and capture consumer demand and push technology to the edge of what it can do. With 20 years’ experience, 1,300 ecommerce specialists, more than 3,000 projects completed, and dozens of industry accolades, we excel at maximizing the brand and business value of every digital commerce touchpoint. Our strategic solutions work in service of visionary brands such as L’Oréal, Boohoo, Halfords, FLOR, TOMS, and Crocs.

Astound has earned Salesforce B2C Commerce Expert and Retail Industry Specialist status, reflecting the company’s ongoing commitment to excellence in the Salesforce ecosystem. To learn more, visit astoundcommerce.com.


Astound Commerce PR Contact:

Alette Winfield

Account Director

Atrium PR


Klarna PR Contact:

Adaline Colton