With clear and engaging spending insights, Money Story makes money management approachable for millions of US consumers and encourages smart financial habits for the new year
New York, January 25, 2023 – Klarna, the global leader in the generational shift away from credit cards, today announced the launch of Money Story in the US Klarna App - a personal spending summary of 2022 that provides millions of consumers with useful insights into their spending habits and helps them be informed and in control of their finances. Using the animated “story” format popularized by social media, Money Story reveals spending habits to consumers in an engaging and familiar way.
Every year, living more economically ranks among the top new year’s resolutions for consumers in the US. In fact, Klarna’s 2022 Holiday Survey found that for US consumers, saving more or spending less is the second most popular resolution for 2023, ahead of e.g. exercising more and losing weight. But new year’s resolutions are notoriously difficult to keep. Money Story aims to change this by providing consumers with clear and concise spending insights that they can convert into financial goals for 2023 using Klarna’s money management tools.
By visualizing spending patterns, Money Story makes it easy for consumers to understand their spending throughout the year. With animated quiz questions that prompt users to reflect on where they think they spent their money in 2022, Money Story aims to make financial management more fun and engaging. Next to their total spending for 2022, consumers also receive insights segmented by month, retailer and category. Money Story includes data from all spending with Klarna, including purchases made with the Klarna App, the Klarna Card and at partnered retailers’ checkouts.
In order to help consumers translate the insights from their Money Story into smart spending habits, each user’s Money Story also includes nudges to discover and test Klarna’s free money management tools, such as the budget tracker and the monthly spending breakdown. By offering financial wellness features alongside Klarna’s price drop notifications, automatic coupons and the recently launched price comparison service, the Klarna App distinguishes itself as an indispensable utility for savvy shoppers.
"Our goal with Money Story is to make financial wellness more approachable for millions of consumers," said Felix Würtenberger, Head of Card and Banking at Klarna. "For Klarna’s consumers, this will be the first time they ever receive a comprehensive overview of their yearly Klarna spending. By gamifying the often dull and daunting chore of money management, we hope to inspire users to take control of their finances and make the most of their hard-earned money in 2023 and beyond."
Consumers in the US, UK, Sweden and Germany can now watch their Money Story in the Klarna App for free.
Note to editors
The press package containing imagery on Money Story can be downloaded here.
Klarna’s Holiday survey was sent out online during October 2022 in collaboration with research agency Dynata to a representative sample of more than 17,540 consumers across 17 countries and 3 continents, with more than 1,000 respondents per country.
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Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. With over 150 million global active users and 2 million transactions per day, Klarna is meeting the changing demands of consumers by saving them time and money while helping them be informed and in control. Over 450,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. Klarna has over 6,000 employees and is active in 45 markets. For more information, visit Klarna.com