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Klarna unveils new tools enabling consumers to shop more consciously and take climate action

June 14, 2023




PR Top up v2
  • New top-up donations feature allows shoppers to add a $1 donation to select purchases, supporting planet health initiatives with a focus on climate, people and biodiversity 
  • Updated COe tracker in the Klarna app now features insights for the Home & Garden and Jewelry & Accessories categories

New York, June 14, 2023 - Klarna, the AI powered global payments network and shopping destination, today unveiled new tools enabling consumers to make more informed purchasing decisions and take action for the planet, including a top-up donations feature and expanded COe emissions tracking insights within the Home & Gardens and Jewelry & Accessories categories. With 150 million consumers worldwide, Klarna continues to shape the future of shopping, evolving beyond payments to become the go-to starting point for every purchase. With these new products, Klarna supports smart shopping with an emphasis on environmental impact.

“We are proud of these new tools that go beyond merely providing information about the environmental impact of purchases. Klarna’s COe tracker now provides even more knowledge to help consumers make informed purchasing decisions, with insight into the emissions set free for nearly 93 million products, while the top-up donations feature enables individuals to act and support non-profit organizations more easily,” said Sara Davidson, Sustainability Marketing and Communications Lead, Klarna. “We recognize the power of Klarna’s growing network of 150 million consumers, which comes with a responsibility to leverage our platform for good. Our aim is to empower individuals to align their purchases with their values, catalyzing progress for a brighter future for our planet.”

A new top-up donations feature 

Charitable giving is top of mind for many consumers, with almost 60% of all American households reportedly participating in some kind of charitable giving. However, giving to climate change mitigation continues to represent less than 2% of global philanthropic giving. 

With the introduction of Klarna’s new top-up donations feature, consumers can add a $1 donation to purchases made using Klarna’s interest-free Pay in 4 service at integrated retail partners both online and in the Klarna app, including Sephora, Nike, and more. Powered by the charitable fundraising platform Milkywire, donations will be captured as part of the down-payment (or first installment), and will go to the WRLD Foundation to support organizations working to implement UN Sustainable Development goals, with a focus on climate, people and biodiversity. 

“We are thrilled to expand our partnership with Klarna, supporting the launch of their top-up donations feature,” said Nina Siemiatkowski, Founder and CEO, Milkywire. “Klarna shares our vision to change the way we give, and through innovative products like the top-up feature, we’re removing the barriers to giving, bringing us closer to breaking through the 2% climate funding barrier. When all of us come together, we can make a real impact when it comes to solving the planetary crisis.”

The top-up donations feature is now available in the US with plans to go live in other markets in the future, and is the latest product released as part of Klarna's Give One planet health initiative. Consumers around the world can also donate to Give One through the donations feature in the Klarna App, which launched in June 2022 and allows users to make donations to charity causes instantly or via scheduled regular donations. Klarna’s donations feature is currently available in the United States, the United Kingdom, Sweden, Norway, the Netherlands, Germany and Austria.

Updated COe  tracker with expanded category insights

Shoppers are increasingly considering environmental impact throughout the shopping experience, and are looking for information to help guide their purchase decisions. According to Klarna’s 2023 Shopping Pulse, over half (57%) of global shoppers are also looking for ways to track their carbon footprint while shopping online.

Addressing this demand, Klarna’s upgraded CO₂e tracker now includes insights into the environmental impact of products within the Home & Garden and Jewelry & Accessories categories, with data powered by carbon tracking platform Vaayu. The tracker now offers Klarna shoppers granular carbon footprinting for an additional 1.4 million products across these two additional categories, increasing access to emissions data for shoppers and pioneering visibility of emissions data at an unprecedented scale. Together, Klarna and Vaayu have created the largest consistently derived cradle-to-grave life cycle assessment dataset using good practice LCA activity-based methodology.

"We have just seven years to reach the Paris Agreement targets and limit the rise in global temperature to 1.5° C,” said Namrata Sandhu, CEO & Co-Founder of Vaayu. “We’re proud to be working with a pioneering company like Klarna to provide shoppers with science-based emissions data for even more everyday products, revolutionizing the way they engage with their purchasing decisions and inspiring them to take climate action. We’ve built an expansive proprietary automated LCA database for two new retail verticals in addition to the millions of products we are already calculating for Klarna.”

With this update, Klarna's COe tracker gives consumers across all of Klarna’s markets access to emissions data in real-time for over 94 million products across Fashion, Home & Garden and Jewelry & Accessories. Klarna’s shoppers are provided with an enhanced breakdown of a product’s CO₂ emissions, touching on every step of the product's lifecycle– from raw material extraction and processing to product assembly and delivery to the end user, encouraging shoppers to make more conscious purchasing decisions. Klarna’s Coe tracker also offers useful educational tips on prolonging the life of products and how to reduce CO₂e emissions when using products, such as following care labels and repairing worn items. 

These new features follow several other initiatives led by Klarna to provide consumers with the tools and insights they need to shop more consciously. Klarna recently unveiled a resell feature enabling shoppers to resell their previous purchases directly through the Klarna App, and partnered with Reddit to unveil the 2023 Buy It For Life List revealing the most popular durable items according to 1.4 million subscribers of the online community r/BuyItForLife. Klarna also introduced conscious badges in the Klarna App, highlighting electronics brands environmental efforts, as well as “Shop Circular'' Collections spotlighting brands with circular services to reduce waste and maximize the use of products.

- ENDS - 

For additional information, please contact:
Adaline Colton
+1 (614) 429-9125

About Klarna

Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, and Nike.

The company became the first fintech to join The Climate Pledge and Race to Zero campaign, and makes annual financial contributions to high-impact climate projects, including carbon removal, reforestation and forest protection, and emission reduction projects. For more information, visit Klarna.com.