Tracking technologies notice for Klarna.com/se
Tracking technologies notice for Klarna.com
This document explains how we use tracking technologies such as cookies, tracking pixels, web beacons, browser local storage, and digital fingerprinting (collectively referred to as “tracking technologies”) on Klarna.com, as well as the choices available to you regarding these technologies.
What are tracking technologies?
The technologies we use are small pieces of information or code that a website transfers to, or accesses on, your computer or device to store and, in some cases, track information about you. One example is cookies, which allow websites to remember information about you and your preferences, manage different types of features and content, store searches, and personalise content. Some cookies only remain on your device while you are using our website. Others are used to remember you when you visit us again and remain on your device for longer.
What types of tracking technologies do we use?
The tracking technologies we use generally improve the services we provide to you. Some features on our website need tracking technologies to work, while others simply help our services run more smoothly for you. We categorise the tracking technologies we use as follows:
Strictly necessary tracking technologies
Some of these tracking technologies are necessary for the website to function and cannot be disabled in our systems. These are technologies where storing or accessing information is essential, rather than merely reasonably necessary. For example, we need to use them to provide you with a service or ensure that our website functions, where this is in our legitimate interests and after taking your rights into account. These tracking technologies may also be strictly necessary to provide a service you have signed up for, in which case we rely on our contract with you. We may also need to use them to comply with a legal obligation that applies to us. You can set your browser to block these tracking technologies or alert you to them, but this may prevent parts of the website from working properly.
Examples of data collected: Your preferences regarding the use of tracking technologies on Klarna.com to ensure you always receive the right Klarna experience, your tracking technology consent settings and when you last changed them, or information about your participation in referral programs or your eligibility for discounts or other benefits through Klarna.
Does Klarna share the data collected with any company that may use it for its own purposes? No.
Name | Purpose | Provider (first- or third-party) | Session/Persistent | Expiry |
OptanonConsent | Stores information about the categories of cookies used by the website and whether you have given or withdrawn consent for each category. | Third-party | Persistent | 365 days from your most recent visit to the website. |
OptanonAlertBoxClosed | Set after you have seen a cookie notice so we don't show it more than once. | Third-party | Persistent | 365 days from your most recent visit to the website. |
session_utm_content | Used to protect against Cross Site Request Forgery. | Third-party | Session | Zero days after your last visit to the website. |
session_utm_medium | This cookie is generated as part of the login process and is used to protect against Cross Site Request Forgery (CSRF) | Third-party | Session | Zero days after your last visit to the website. |
session_utm_source | Used to protect against Cross Site Request Forgery. | Third-party | Session | Zero days after your last visit to the website. |
session_utm_campaign | Used to protect against Cross Site Request Forgery. | Third-party | Session | Zero days after your last visit to the website. |
klarna_modals_* | Remembers whether you've interacted with our message modal on the website. | First-party | Persistent | 365 days |
kww_app_banner_closed_on | Stores the time when the Klarna app banner was closed. | First-party | Persistent | 7 days |
fs_uid | Used to keep the service secure and available, determine whether the user is logged in, and prevent fraud. | Third-party | Persistent | 365 days from your most recent visit to the website. |
fs_lua | Used to keep the service secure and available, determine whether the user is logged in, and prevent fraud. | Third-party | Session | Zero days after your last visit to the website. |
_fs_tab_id | Used to keep the service secure and available, determine whether the user is logged in, and prevent fraud. | Third-party | Session | Zero days after your last visit to the website. |
aws-waf-token | This cookie is used for security purposes and to prevent attacks on the website, such as harmful actions that could affect how the site works. | First-party | Persistent | 4 days |
Performance tracking technologies
These tracking technologies enable the website to offer enhanced functionality and personalisation, so that its content is more tailored to you. If you don't allow these tracking technologies, the features we use to personalise the website won't work properly.
Name | Purpose | Provider (first- or third-party) | Session/Persistent | Expiry |
klarna_announcements_* | This cookie (dynamic cookie name) is set when a user closes one of the information banners at the top of the page, for example, an outage alert. | First-party | Persistent | 7 days |
Performance and analytics tracking technologies
These tracking technologies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They're only used if you've given your consent. They show us which pages are the most and least popular, how visitors move around the website, and where our users come from. If you reject these tracking technologies, no user-specific data relating to the website's performance will be stored.
You can choose not to consent to this category of tracking technologies.
Examples of data collected: Which pages you visit, how long you spend on a page, the type of device you use, how long a page takes to load, and the country you're browsing from.
All performance tracking technologies are set by Klarna, except Fullstory, whose terms are available here.
Does Klarna share the data collected with any company that may use it for its own purposes? No.
Name | Purpose | Provider (first- or third-party) | Session/Persistent | Expiry |
fs_uid | This cookie is used to analyse user behaviour on the website to detect bugs and improve the user experience. | Third-party | Persistent | 365 days after your last visit to the website. |
fs_lua | This cookie is used to analyse user behaviour on the website to detect bugs and improve the user experience. | Third-party | Session | 0 days after your last visit to the website. |
_fs_tab_id | This cookie is used to analyse user behaviour on the website to detect bugs and improve the user experience. | Third-party | Session | 0 days after your last visit to the website. |
Marketing tracking technologies
These tracking technologies may be set and used by our advertising partners to build a profile of your interests and show you relevant ads on other websites. They don't store personal data, but identify your browser and internet device using unique identifiers. If you don't allow these tracking technologies, you'll see less targeted advertising. You can choose not to consent to this category of tracking technologies.
Examples of data collected: Behavioural data, such as the actions you've taken. Demographic data, such as the country or city you were browsing from.
Does Klarna share the data collected with any company that may use it for its own purposes? Yes, and their privacy policies are available here: Google Marketing Platform, LinkedIn, Meta, Microsoft (Bing), Semasio, Snapchat, Reddit, Twitch, Twitter.
Name | Purpose | Provider (first- or third-party) | Session/Persistent | Expiry |
test_cookie | A Google cookie. The website places test_cookie in the user’s browser. If the browser accepts it, cookies are enabled and the website can place other cookies. If the browser does not accept it, cookies are not enabled and the website may not work properly. | Third-party | Persistent | Zero days after your last visit to the website. |
YSC | This cookie ensures that requests made during a browser session come from the user rather than other websites. It prevents malicious websites from acting on the user’s behalf without their knowledge. | Third-party | Session | Zero days after your last visit to the website. |
VISITOR_INFO1_LIVE | Used by YouTube to detect and resolve issues with the service. | Third-party | Persistent | 365 days from your most recent visit to the website. |
_gclxxxx | Certain cookies and other technologies are used to measure ad and campaign performance and conversion rates for Google ads on a website you visit. For example, cookies beginning with _gcl_ are primarily used to help advertisers determine how often users who click their ads take an action on their website, such as making a purchase. Cookies used to measure conversion rates are not used to personalise ads. Cookies beginning with _gcl_ are retained for 90 days. | Third-party | Persistent | 90 days from your most recent visit to the website. |
_fbp | This helps us deliver ads to you when you visit Facebook or another digital platform operated by Meta after visiting our website. | Third-party | Persistent | 90 days. |
_scid | Used by Snapchat tracking pixels to identify unique visitors and track their behaviour. This cookie allows advertisers to target visitors with relevant ads. | Third-party | Persistent | 180 days |
_sc_at | Used to show relevant ads based on the user’s activity on Snapchat. This cookie is used to track users for targeted advertising. | Third-party | Persistent | 365 days. |
_uetvid | UET assigns a unique, anonymised visitor ID representing an individual visitor. UET stores this data in a first-party cookie. This tracking cookie is used by Microsoft Bing Ads. It allows us to reach users who have previously visited our website and measure the effectiveness of our advertising. | First-party | Persistent | 13 months. |
_uetsid | This cookie contains the session ID for a unique session on the website. It is a tracking cookie used by Microsoft Bing Ads. It allows us to reach users who have previously visited our website and measure the effectiveness of our advertising. | First-party | Session | 0 days. |
How can you control the use of tracking technologies on the website?
Your browser or device will usually offer settings to manage the use of tracking technologies. For example, you may be able to block all tracking technologies, accept first-party tracking technologies only, or delete all tracking technologies from your browser.
The impact of disabling cookies depends on which cookies you disable. However, our website may not work properly if all cookies are disabled.
To disable cookies on our website, you’ll need to change your browser settings to reject cookies. The steps for doing this depend on which browser you use.
Follow the steps below for the most common browsers:
Google Chrome
- 1.
Select Settings > Advanced
- 2.
Under Privacy and security, select Content settings.
- 3.
Click Cookies and select the relevant options
Safari
- 1.
Select Preferences > Privacy
- 2.
Click Remove All Website Data
Microsoft Edge
- 1.
Select Settings and more > Settings > Privacy, search and services
- 2.
Make sure Tracking prevention is turned on
- 3.
Select the appropriate level of tracking prevention
Mozilla Firefox
- 1.
Select the Tools menu > Options
- 2.
Click the Privacy icon
- 3.
Open the cookies menu and select the relevant options
Opera 6.0 or later
- 1.
Select the File menu > Preferences
- 2.
Select Privacy
We may also notify you separately about our use of cookies on the website.
More information
We recommend that you read our privacy notice to learn more about how we process your personal data.
Contact us
Klarna has a data protection officer and a team of specialists dedicated exclusively to data protection and privacy. We also have a dedicated team of customer service specialists who handle data protection matters. You can always contact us at dataskydd@klarna.se. Klarna Bank AB (publ) is the entity responsible (data controller) for processing your personal data as described above. Klarna Bank AB (publ) is subject to Swedish data protection law. Visit www.klarna.com for more information about Klarna.
This cookie notice for Klarna.com was last updated on 28/04/2025. We may update our use of cookies from time to time and revise this cookie notice accordingly. We therefore recommend checking this cookie notice regularly.