Global News
Feb 5, 20213 min read

4 quarter-sized cowboys on the world’s biggest stage.

Klarna K logo on pink background

by Klarna

The comedic adventures of four pint-sized cowboys will take centre stage this Monday, Australian time, as pioneering global shopping and payment service Klarna brings its convention-bucking approach to the globe’s biggest event in sports and advertising.

Klarna is kicking off its first-ever campaign associated with the climax of the American football season on Sunday, 7 February.

The Four Quarter-Sized Cowboys” campaign has been developed by an agency with a strong Aussie flavour – Mirimar – and will be rolling out in Australia in the near future. The ad features the Big Game debut of actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph…in the roles of four quarter-sized, singing cowboys.

Each Maya has her own distinct style and personality: riding into a Western town in perfect harmony, the quartet of Mayas discover and easily purchase the perfect pair of cowboy boots.

The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop.

It will air in the fourth quarter of the game – of course!

The characters played by Rudolph personify Klarna’s “Pay in 4” offering, which enables customers to shop anywhere online and pay in four, interest-free payments. The commercial reimagines a Western town in the brand’s unexpected, stylized aesthetic to showcase how Klarna is flipping the traditional world of shopping and payments on its head and delivering a smooother end-to-end shopping experience for modern consumers.

“As a brand and business we’ve always stood at the crossroads of culture and commerce. This event represents one of the biggest cultural and sporting moments of the year, and our involvement is an exciting milestone for Klarna,” says David Sandstrom, Klarna’s Chief Marketing Officer. “As our phenomenal growth in the US has shown, consumers are looking for a better way to shop and pay, so we’re excited to showcase how Klarna delivers that in ‘The Four Quarter-Sized Cowboys’.”

“We’ve always sought to challenge the status quo, and our Big Game debut is no exception. We knew this creative required someone extraordinary and we were thrilled to tap Maya’s humor, musicality, and style not just once, but four times over, to bring our definition-defying cowboys to life,” Sandstrom said.

Maya Rudolf said: “It was an honor to work alongside three of the tiniest, most gifted, most incredible co-stars. Honestly, this might have been the best cast I’ve ever been a part of and I think the results speak for themselves. Thank you Klarna for the partnership on my first Big Game commercial.”

Klarna’s presence in the February 7th game comes on the heels of a year of remarkable growth. The company provides inspiration, perks, and convenience to more than 90 million users globally. Klarna’s app is one of the fastest-growing shopping apps, providing consumers with the flexibility to shop anywhere online and split their purchases into four interest-free payments, access exclusive deals and drops, the ability to create and share wish lists, and more.