Klarna in focus
Nov 24, 20203 min read

Klarna available in-store…everywhere

Klarna K logo on pink background

by Klarna

Here’s 3 pieces of great news: 

  1. You can now use Klarna to Pay in 4 in-store as well as online
  2. Even better – you can do it at any retailer! 
  3. And … (just because good news should come in 3s) …  for the first time, Klarna’s smoooth shopping experience will be extended to supermarkets, grocery stores and pharmacies (in-store only). 

The process to use Klarna in-store is quick, simple and safe. Customers simply install a Klarna Visa card into the wallet on their iPhone, Apple Watch, or Android device.

Digital card checkout flow - transparent

According to Fran Ereira, Country Head of Klarna Australia-NZ: “Klarna is obsessed with making shopping ‘smoooth’. It should be easy, convenient, inspiring and fun. 

“Klarna revolutionised shopping in Australia by being first to offer the ability to shop with buy now pay later in any online store through the Klarna app, without requiring the retailer to be integrated. We’ve taken the same approach with our in-store offering from the get-go.  You can shop everywhere and pay in 4 – no integration required.

“We’ve also innovated to ensure Klarna customers never miss a deal with our popular wish list and unique price drop notification features.”

These developments build on the recent launch of the world-first BNPL loyalty program: Klarna’s rewards club and the integration of world-class retailers including JD Sports, Cotton On, Tommy Hilfiger, Calvin Klein, ASOS, SurfStitch, Country Road, Adore Beauty, Luxury Escapes and many others.

Bronwyn Cooper, Head of Content and Programming, Scentre Group said:

“The availability of Klarna in the physical retail environment is timed perfectly with our first-ever Westfield Week of Offers and provides our customers the option and flexibility to buy now and pay later at any of their favourite Westfield retailers. Klarna is a platform we know our customers will value as they take advantage of the best deals and offers in centre.”

Dominique Lamb, CEO of the National Retailers Association said:

“Extending the Klarna service to any retailer could not be more timely as we’ve just entered the busy Christmas trade period. Providing shoppers with the ability to purchase items in a manner that is simple, quick and secure will encourage shoppers to splurge on purchases this festive season.”