Klarna was created to simplify shopping and provide a transparent, democratic alternative to traditional credit. Our products and services give consumers control of their spending and we take care to make sure they can use them responsibly and repay comfortably.
We constantly encourage consumers to carefully manage their finances, be mindful when they shop and avoid impulse buying. To support them we’ve launched financial wellbeing initiatives across our markets, including a responsible spending hub and Financial 101s.
We’ve introduced numerous initiatives to further enable Financial Wellness. For example, in Sweden, we piloted the ‘Never Forget Test’, a free in-app quiz to help consumers avoid reminder fees. In the UK, our biggest marketing investment of 2020 and 2021 is KlarnaSense – an initiative we developed specifically targeted at supporting responsible spending and reducing impulse shopping.
Our Influencer Council is leading the way with a mission to provide consumers with greater transparency when Financial Services companies use Influencers to promote their brand. New guidelines that go beyond the legal requirement will be launched soon and we’re encouraging the rest of our industry to get involved.
We also work with our retailers and brands to ensure they are communicating about our products in a responsible way. This includes clear communications guidelines which all our merchants must comply with. These guidelines are updated regularly and we constantly monitor our partners’ compliance with them.
We have been running a number of initiatives to promote financial well-being and will continue to be an important topic for us going forward.