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Klarna’s Smoooth Stores 2019.

The search for the UK’s smooothest stores is over.

Thank you to everyone who entered – we will soon be announcing the shortlist.


The competition!

Here at Klarna we are on a mission to find the next big player in retail. We are looking for the next Nike, the future Finery, and the wannabe West Elm.

We’ve teamed up with Millie Mackintosh and Hugo Taylor on a journey to discover the UK’s next big fashion, accessory or interiors brand.

With an incredible prize up for grabs, our quest will see us travel across the UK meeting brands and capturing what makes them special.

Our aim is to amplify eight SME’s in the UK, helping them grow and take their business to the next level.  It’s then up to the Great British public to decide who they want to crown the Smooothest Store.  The winner will receive mentoring from senior Klarna executives, free use of Klarna’s Pay later product for 1 year* and £10,000.

*Terms and conditions can be found here.

The search for the Smooothest Store in the UK is now over and we will soon be announcing the shortlist. 

The judges.

Millie Mackintosh

Fashion designer, TV personality and beauty columnist – Millie has fast established herself as to go-to person for those interested in the latest trends.  She will now be using her expertise to help Klarna find the next rising star in retail.

Hugo Taylor

Hugo Taylor is an entrepreneur and both co-founder and creative director of Taylor Morris Eyewear.  Hugo knows how to start and run a successful business with his brand now stocked in the likes of Harvey Nichols, World Duty Free and Bloomingdales.