The Influencer Council.
Our expert task force unites, creating a best-in-class approach for advertising financial services.
At Klarna, we recognise that we have a responsibility to consumers and more broadly to the financial sector to provide leadership in certain areas.
Most recently, influencers have been a topic of discussion in many public forums, and we believe that greater clarity is required. Welcome to our Influencer Thought Leader Council. The council consists of a variety of stakeholders from influencers, to retailers, advertising experts and beyond. Together we’re working to create and provide better guidance for all brands promoting financial services with the use of influencers in the UK.
Our ambition is to deliver better outcomes (and clarity) for all consumers, influencers, brands and media owners.
So why now?
of Brits did not know that #ad meant an influencer has been paid by a company to promote a product or service.
of Brits who have seen an influencer/celebrity giving financial guidance have taken their advice.
of Gen-Z respondents look to Instagram for financial advice.
*Censuswide research of 2.5k UK Consumers (February 2021)
The inside scoop.
Curious to read about what the Council reviewed in each session? Check out our Extra O blog posts below, where we delve into each session and unpack the key discussion points.
Glossary of terms.
It is essential for influencers to adopt and use the following industry standard terms that are transparent, easy to understand and clearly communicate the relationship of influencer to brand.
If you have any questions or would like to find out more information regarding the Klarna Influencer Council, please email: email@example.com
Council members have been paid for their time to participate, but have not been paid to promote this activity.