CEO and Co Founderof TRACE Publicity.
Lian Hirst is the CEO and Co Founder of TRACE Publicity. With over 20 years of experience consulting for the fashion, beauty and fintech industry’s most prominent brands, Lian founded TRACE in 2009. During her career, Lian has worked with brands including Alexander McQueen, REVOLVE, Klarna, Matchesfashion.com, Topshop, Swarovski, GUESS, Whistles, Ole Henriksen, Estee Lauder Group & Huda Beauty. Pioneering a new approach in influencer and marketing strategy, TRACE has become one of London’s leading independent agencies for brands looking to connect with their audience through culturally relevant campaigns. Delivering experiential brand moments online/offline. TRACE connect with influencers from grassroots to deliver brand building, high impact social campaigns driven by results. Combining commercial experience with a team of dynamic digital & PR specialists, TRACE partners with brands to deliver best in class, propelling clients front of mind, generating brand hype, driving sales and maximising market share.