Founder & Director, Hashtag Ad Consulting Ltd.
Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad Consulting takes a unique approach to demystifying advertising regulations across the globe and Rupa has worked closely with influencers, ad agencies and top brands including MADE.COM and Benefit Cosmetics to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.
Prior to founding Hashtag Ad, Rupa trained in law and worked at the Advertising Standards Authority for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. Now a member of the Committee of Advertising Practice’s Promotional Marketing & Direct Response Panel, Rupa maintains a close relationship with global advertising regulatory bodies and has spoken at numerous international conferences on the subject of advertising compliance.
Rupa has been awarded a place in Talking Influence’s “Influencer-50” list for the past 2 years and is a regular guest blogger and podcaster.