Criteo case study
The right ad to the right audience
Criteo is a leading global digital advertising platform that brings rich experiences to every consumer by powering the world’s marketers and media owners with trusted and impactful advertising.
The challenge
Klarna was looking to unlock programmatic access to its unique native advertising inventory. Klarna sought to enable advertisers to reach consumers in a shopping mindset with flexible payment options during their purchase journey in the Klarna app.
The solution
Klarna integrated its native in-app inventory with Criteo’s commerce media platform to enable seamless programmatic access. Through Criteo’s demand from 19,000+ clients and agency partners, advertisers could engage high-intent shoppers directly in the Klarna app—unlocking new monetization opportunities and driving measurable performance.
The results
Criteo demand clients experienced a 3x higher conversion rate on Klarna inventory compared to other app inventories. They also generated a 2x higher clickthrough rate compared to the industry average of 0.95%. With an 81% bid rate — 22% higher than average — there is a clear alignment between Klarna’s value proposition and the needs of Criteo advertisers.
3x
higher conversion rate on Klarna vs. other apps
2x
higher CTR on Klarna vs. other apps
22%
higher bid rate vs. average
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