Ditur case study
Timing growth right: How Ditur scaled across the Nordics with Klarna
Ditur partnered with Klarna to enhance its digital shopping experience and support rapid expansion across the Nordics and Central Europe. By integrating Klarna’s flexible payment solutions and on-site messaging, Ditur empowered customers with greater choice and confidence—aligning perfectly with its mission to make premium timepieces more accessible.
Ditur, one of Denmark’s biggest success stories to emerge from Denmark’s Dragon’s Den (Løvens Hule), has grown into a leading Nordic online watch retailer. Built on trust, style, and accessibility, the brand delivers quality, design, and service at exceptional value. With a data-driven mindset and strong focus on customer satisfaction, Ditur continues to refine its digital experience—making Klarna a natural partner in its mission to make premium watches effortlessly attainable.
The challenge
The challenge for Ditur was to find a payments partner capable of supporting its rapid growth across the Nordics and Central Europe. With a strong focus on optimizing every step of the customer journey, from discovery to checkout, Ditur needed a solution that could match its pace, enhance conversion, and elevate the shopping experience.
The solution
Ditur chose Klarna as its preferred payments provider, integrating the full suite of payment methods. By featuring Klarna’s on-site messaging directly on product pages and highlighting flexible payment options throughout the shopping journey, Ditur empowered customers with greater choice and confidence.
The results
By partnering with Klarna, Ditur has seen remarkable results across its key markets. In Denmark, Klarna’s share of checkout has grown to outperform local alternatives by a factor of six, making it the clear preferred choice among shoppers. Ditur has recorded a consistent uplift in average order value across all markets with Klarna, reinforcing the power of featuring on-site messaging early in the buying journey and flexible payments in driving higher customer spend. The average order value for Klarna's Pay in 3 is 70% higher than the average across all payment methods.
”We saw a clear difference in AOV depending on which Klarna payment option was chosen. It gave customers the flexibility to purchase a watch they might not otherwise have bought by being able to split the payments.”
— Kristian Hyldgaard, CFO at Ditur
6x
higher checkout share
+70%
higher AOV
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