Driving loyalty with seamless shopping

As one of Europe’s largest online pharmacies, DocMorris wanted to simplify the customer experience and reduce friction during login and checkout. Many users relied on traditional email and password logins, which can lead to drop-offs and forgotten credentials. At the same time, the team aimed to strengthen customer loyalty and engagement, especially among repeat shoppers without compromising on security or trust.

To improve convenience and streamline the user journey, DocMorris integrated Sign in with Klarna across both web and app experiences. With this trusted and familiar authentication, customers can log in seamlessly using their Klarna credentials, removing barriers at both the pre-checkout and checkout stages. The feature was particularly well-received by app users, who quickly embraced the ease and speed of the Klarna login. Klarna is also the only social login provider that delivers verified date of birth, which is a crucial added value, especially in the pharmaceutical sector.

These results show how Sign in with Klarna not only enhances convenience but also drives meaningful customer loyalty and higher conversion.

• 75% of social logins at DocMorris now come via Klarna, a 104% increase since launch. Klarna has become the second most popular payment method, especially for loyal, returning customers.

• 75% of Klarna logins occur before checkout, highlighting its role in fostering repeat engagement and trust early in the shopping journey.

• DocMorris recorded an 8% increase in Klarna payment share, even with new entrants like Apple Pay and Google Pay in the market.