Expedia Case Study
Driving new customer acquisition & affiliate revenue
Expedia Group, a global leader in travel services, has always focused on delivering seamless and accessible booking experiences. In partnership with Klarna, Expedia Group introduced flexible payment options, allowing travelers to manage their trip costs with ease.
Partnering for growth
Since expanding the partnership into North America in 2024, Klarna has become a key driver of new customer growth for Expedia Group. Klarna’s willingness to experiment with innovative payment solutions and ability to adapt to Expedia Group’s complex global roadmap sets it apart from other payment providers. Klarna's solutions also appeal to younger travelers, making it a unique acquisition channel, more than doubling the percentage of transactions by new Klarna customers year-over-year in the United States in 2024.
The results
Klarna's impact on Expedia Group's business has been significant in 2024. For example:
New Customer Acquisition: The percentage of transactions by new Klarna customers more than doubled in the US YoY.
Increased Basket Size: In the US, through the affiliate integration, Expedia and Hotels.com realized an average basket size lift of approximately 5.5% YoY.
Affiliate Revenue Boost: Affiliate revenue driven by Klarna for the Expedia brand has nearly doubled YoY as a result of a new integration and robust go to market strategy that expands offering to travelers.
2x
transactions by new Klarna customers in the US YoY
2x
affiliate revenue YoY
5.5%
increase in basket size lift YoY
Power your growth with Klarna
Attract, convert, and retain customers with flexible payment options and performance-driven marketing.