Gina Tricot boosted conversions by 45%

As Gina Tricot accelerated its European expansion, the company faced a complex growth equation: scale efficiently while maintaining high conversion and local relevance. Each new market introduced different consumer payment preferences, increasing technical integrations and operational coordination.

At the same time, fashion remains a highly competitive vertical, where even small conversion improvements can significantly impact revenue. The challenge wasn’t demand, it was execution—How to expand across markets while maximizing conversion and minimizing complexity.

Gina Tricot has made Klarna a core part of its international growth strategy and it is the most used payment method, acting as a key checkout performance lever. In new EU markets, adding Klarna led to an immediate rise in transaction volume and showed strong consumer preference from day one.

For market launches last year, Klarna was central to go-to-market. It sped up payment adoption and early conversion. Across all eight localized markets, it stays a main payment option, with a consistent setup that still allows local adaptation.

A single Klarna integration across markets has cut technical and operational overhead. Gina Tricot now relies on one scalable, cross-market payment setup instead of many local ones, with less complexity and a clearer path to expand while keeping both local flexibility and global structure.

Klarna quickly proved its value, as both a conversion driver and an expansion enabler, driving roughly 45% higher conversion than the next most used payment method, and strengthening revenue across markets.

In new EU markets, it helped boost transaction volume from day one, and supported a strong market entry. With one payment setup across eight markets, Gina Tricot cut complexity while keeping strong local performance.