Miravia Case Study
Elevating the shopping experience for a digital generation
Miravia is a fast-growing online marketplace with a strong focus on Gen Z and Millennial shoppers. Partnering with Klarna, they combined flexible payments with strategic marketing to enhance customer experience, drive growth, and strengthen brand relevance.
Miravia, launched in Spain in late 2022, is an innovative e-commerce platform that blends global brands, local sellers, and lifestyle content in one digital space. With a focus on fashion, beauty and health, Miravia offers consumers access to top global brands alongside trendsetting local sellers. The platform enhances the shopping journey with influencer reviews, virtual beauty try-ons and exclusive loyalty programs. Since its debut, Miravia has attracted over 10,000 brands, including 800 official brand stores, offering a wide range of products from fashion to electronics, groceries and more.
The challenge
Miravia faced three major challenges as a new player in the competitive e-commerce market. First, they needed a partner that could address multiple business needs, from payments to marketing support. Second, with Gen Z and Millennials as their core target group, it was crucial to collaborate with a partner who could resonate with this younger audience and strengthen Miravia’s brand appeal. Finally, Miravia wanted to increase their average order value (AOV).
The solution
Klarna addressed these challenges with a comprehensive solution. Their flexible payment options helped Miravia cater to different customer needs. Klarna also supported marketing efforts through initiatives like Klarna Deals and affiliate programs, while their strong brand appeal among Gen Z and Millennials helped strengthen Miravia’s positioning.
The results
The partnership delivered strong results. Klarna’s payment solutions and marketing campaigns, including Klarna Deals, drove significant sales — with an average +76% uplift and +179% during Black Friday 2023. Klarna also helped increase AOV by +57%, while 62% of Klarna users on Miravia were Gen Z or Millennials, confirming Klarna’s strong appeal to younger audiences. Financing options further supported high-value conversions.
79%
volume uplift with Klarna Deals campaigns
62%
reach to Gen Z and Millennial consumers
57%
increase on AOV
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