Paper bag with groceries
Paper bag with groceries

Plein Case Study

Driving faster conversions and repeat purchases

Smart stocking for every household pantry, that's the mission at Plein.nl. By partnering with Klarna, the retailer delivered on that promise with simpler, more flexible checkout. The results showed clear positive trends with +8% increase in successful transactions and Klarna customers placing repeat orders nearly 2x faster.

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Plein.nl is a leading e-commerce retailer committed to giving customers the best online shopping experience. With a focus on quality products, customer service, and innovation, the company continuously seeks solutions that make shopping easier, smarter and more enjoyable.

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The challenge

Like many e-commerce businesses, Plein.nl saw that rigid checkout processes could lead to abandoned carts and lost sales. As shoppers increasingly expect flexible payment options, the retailer set out to make purchasing easier and more empowering—boosting loyalty and repeat buying for long-term growth.

The solution

To tackle these issues, Plein.nl implemented Klarna’s flexible payments. By simplifying the checkout experience and adding popular options like the “Pay Later” method, they created a smoother, more intuitive journey. The integration also revealed customer insights that helped boost engagement and long-term loyalty.

The impact

Since integrating Klarna's payment options, Plein.nl has seen an 8% rise in successful transactions, directly improving conversion rates. While the average customer returns in 54 days, Klarna users come back in just 31—almost twice as fast. This accelerated purchase cycle highlights Klarna's ability to strengthen customer loyalty and keep shoppers engaged.

+8%

successful transactions

2x

faster repeat purchases

Power your growth with Klarna

Attract, convert, and retain customers with flexible payment options and performance-driven marketing.