Choose Your Cause on Giving Tuesday!

28 November 2023 - 1 min read


Sara Davidson

Sustainability Marketing & Communications Lead


Today it’s Giving Tuesday, and we want you to help us decide where to spend $1m from our 1% pledge.


Whether it’s safeguarding our forests and supporting reforestation, or supporting the rights of nature and people on the frontlines of environment defenders, we want to know what causes are closest to your heart?

We’ve shortlisted two fantastic causes for support and would like to know where you’d like us to pledge our support.

  1. Forests and Landscapes.
    The ‘

    ‘ initiative fosters environmental sustainability through advocacy, tree planting, and community engagement, resulting in the planting, protection, or restoration of over 3.4 million trees* and the preservation of thousands of hectares of vital landscapes.

  2. Environmental Defenders.
    The ‘

    ‘ initiative protects indigenous groups and grassroots movements, offering legal aid, raising awareness about the link between human and environmental rights, and has thus far empowered over 50,000 individuals to become catalysts for change.


Make your impact count and vote

We have allocated $1m from our 1% pledge to this initiative. These two causes will each receive a percentage of the $1m, but just how much each initiative gets is determined by the numbers of votes they receive. The polls are open from November 28 to December 31, 2023.


Learn more about Klarna’s Give One initiative!
Klarna’s Give One initiative launched in April 2021, and we pledged 1% of all future funding rounds to


Since then we’ve had three investment rounds, so this commitment now totals USD $24.5 million. Together with our strategic sustainability partner,

, we support change-makers on the frontlines of environmental challenges and showcase their work being done on the ground. We strongly believe that the growth of our business needs to support the growth of solutions that can contribute to solve the planet’s crisis.


Some of the things we achieved so far.
Give One supports 56 environmental initiatives which include over 70 organizations throughout North America, South America, Africa, Europe, and Asia. While Klarna are key contributors to the initiatives, the outcomes are often the result of combined support from multiple donors.

Some highlight includes:

  • 100,000 people – including government officials, schools, and community members – have engaged in activities through Give One to restore and protect our planet

  • In 2022 alone, 43,000 people benefitted in livelihood improvement activities relating to forest conservation in Kenya and Ghana

  • 900,000 hectares (2.2 million acres) of habitat across the globe have seen positive impact thanks to Give One-supported organizations

  • 3.4 million trees have been planted to restore and reforest important ecosystems by organizations supported by Give One.

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