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BNPL and the new economic landscape.

Klarna In-store

BNPL and the new economic landscape.

Consumer behaviour has changed faster than ever before. We’ve seen an accelerated shift towards e-commerce and the way people shop, save and pay as the nation has adjusted to the effects of COVID-19. With a 32 per cent increase in online retail sales in 2020, merchants have had to adapt at speed to the changing landscape, largely replacing bricks and mortar with virtual stores which not only offer products and services customers want, but which also cater to the changing ways consumers want to pay.

BNPL and the new economic landscape, commissioned by Klarna and written by independent economic consultants at Capital Economics, is an assessment of the market impact, benefits and challenges of BNPL for consumers and retailers​.

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