Klarna keeps kudos high.

Make the aspirational achievable

Once the pinnacle of exclusive brands, the luxury market is now attracting mainstream players eager to boost revenue and broaden appeal. As value retailers launch new high-margin premium lines, traditional luxe-brands are battling to boost custom without losing kudos.

Offering flexible payments, like Klarna, may be the differentiator they need to empower a new generation of luxe consumers and make their aspirational items more accessible to all.

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With Klarna you can:

Create luxe cachet

By making payments seamless, we don’t detract from your luxury look and feel. Payment is effortless with minimal data entry that will suit even the most refined shoppers.

Be spontaneous

Luxe-buyers are never without their mobiles. Make it easier for them to buy, whether they’re in Klosters or the Caymans, with Klarna one-click mobile payment.

Make service personal

Prestige shoppers want exceptional service. Be a cut above the rest with Klarna. In the Klarna app shoppers can track their repayments, manage purchases, snooze a payment and more.

Bring luxury to life

It can be hard to ‘sell’ luxury online. Bring your products to life and let your clients experience them in person. Give them the option to buy now, pay later with Klarna.

Reach new clientele

Even the most exclusive brands need to expand to survive. With Klarna you get access to our loyal user base and can enable new customers to spread the cost of their purchases over time.

Luxury’s digital revolution.

Despite the success of trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of fashion world when it comes to adapting to a digital future.

But, as retail continues to evolve, driven by developments ranging from voice technologies to social media, even luxury shoppers are starting to want different things.

Download Drapers’ latest report on luxury’s digital transformation to read about why the shift is happening, who is in the lead, and what luxury ecommerce will look like in the future.

Read the report sponsored by Klarna

Ready, steady, smoooth