Woman in scarf
Woman in Scarf

Turn fans into customers.

Increase sales and reach new, high-value clientele with Klarna for luxury.

There's a new crowd in the front row.

Gen Z and Millennial consumers occupy 40% of the global luxury sector and will continue expanding. See what they care about.

Digitally savvy.

75% see a luxury brand's commitment to new technologies as a decisive reason for purchasing.

Mission driven.

73% factor in luxury brands' sustainability practices in their purchase decisions.

Financially aware.

3 out of 4 would find it helpful to pay over time for luxury products.

Expecting personalisation.

80% of consumers demand a seamless, convenient and connected shopping experience.

Growth solutions for luxury brands

Growth solutions for luxury brands.

Our world-class payment and marketing solutions drive new audiences, improve engagement, and increase conversion and sales. We know it's important for your brand to be seen with the right crowd, so we've created SELEKT by Klarna—a curated Klarna shopping experience for customers to discover luxury brands and pay how they like.

of Klarna shoppers are new customers to luxury brands.

millennial and Gen Z engagement from luxury co-marketing campaigns.

average increase in conversion.

Tailored solutions to fit your brand identity.

We're the perfect addition to your shopping experience. Your brand is the star, we're there to elevate the experience.


On-site messaging

Our On-site messaging can be tailored to fit your brand’s aesthetic. We are able to change font, colour, and placement, so your consumers get a clean, native experience whilst shopping.


Premium placements

Luxury brands get unique real estate in the Klarna app and across Klarna channels. Customers can browse and shop carefully curated selection of stores, wishlist items, and read the latest articles from our editors and contributors.

A personal shopping experience at home.

Bring the personal touch of real human interactions to your online store with Virtual Shopping. Showcase your products like never before, promote new drops and help shoppers buy with confidence and ease.

Content that sells.
Content that sells.

Dynamic Ads uses AI to build personalised, dynamic ads for your brand's aesthetic. Get more from your social media spend with scalable, shoppable content that updates as it learns more about your audience.

Optimized influencer relationships.

More efficiently, find and collaborate with influencers, track and enhance these relationships, and maximize your ROI, all in one place.

Luxury shoppers who would find it helpful to pay over time

Flexible payments drive luxury purchases.

Gen Z and Millennial luxury shoppers value the availability of flexible, interest-free payment options. What other innovative shopping experiences are they interested in?

Elevate your in-store experience

Elevate your in-store experience.

The in-person experience you create is unparalleled. Marry your online and offline experience by giving customers flexible payment options everywhere.


Give your customers the luxury of Klarna.

Copyright © 2005-2023 Klarna Bank AB (publ). Klarna Bank AB (publ) is authorised and regulated by the Swedish Financial Supervisory Authority. Deemed authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details of the Temporary Permissions Regime, which allows EEA-based firms to operate in the UK for a limited period while seeking full authorisation, are available on the Financial Conduct Authority’s website. Klarna Bank AB offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Klarna Bank AB (publ) registered and head office: Sveavägen 46, 111 34 Stockholm, Sweden. A Swedish public limited company (publikt bankaktiebolag) registered with the Swedish Companies Registration Office with organisation number: 556737-0431.