Turn fans into customers.

Turn fans into customers.

Increase sales and reach new, high-value clientele with Klarna for luxury.

There's a new crowd in the front row.

Gen Z and millennial consumers occupy 40% of the global luxury sector and will continue expanding. They are:

Digitally savvy.

39% think luxury brands lag behind in their digital and e-commerce offerings.

Mission driven.

70% of consumers said they shop more sustainably now, compared to pre-pandemic.

Financially aware.

One in two consumers will spend more if they can pay in a way that suits them best.

Expecting personalisation.

80% of consumers demand a seamless, convenient and connected shopping experience.

Growth solutions for luxury brands.

Our world-class payment and marketing solutions drive new audiences, improve engagement, and increase conversion and sales. We know it's important for your brand to be seen with the right crowd, so we've created SELEKT by Klarna—a curated Klarna shopping experience for customers to discover luxury brands and pay how they like.

of Klarna shoppers are new customers to luxury brands.

millennial and Gen Z engagement from luxury co-marketing campaigns.

average increase in conversion.

Tailored solutions to fit your brand identity.

We're the perfect addition to your shopping experience. Your brand is the star, we're there to elevate the experience.

On-site messaging

Our On-site messaging can be tailored to fit your brand’s aesthetic. We are able to change font, colour, and placement, so your consumers get a clean, native experience whilst shopping.

Premium placements

Luxury brands get unique real estate in the Klarna app and across Klarna channels. Customers can browse and shop carefully curated selection of stores, wishlist items, and read the latest articles from our editors and contributors.

A personal shopping experience at home.

A personal shopping experience at home.

Bring the personal touch of real human interactions to your online store with Virtual Shopping. Showcase your products like never before, promote new drops and help shoppers buy with confidence and ease.

Content that sells.

Content that sells.

Dynamic Ads uses AI to build personalised, dynamic ads for your brand's aesthetic. Get more from your social media spend with scalable, shoppable content that updates as it learns more about your audience.

Optimized influencer relationships

Optimized influencer relationships.

More efficiently, find and collaborate with influencers, track and enhance these relationships, and maximize your ROI, all in one place.

Meet Klarna's front row crowd.

Klarna's typical luxury shopper is more loyal and shops more often than the average customer. That makes us the perfect partner to help build relationships with your current customers and introduce you to new audiences.


purchase frequency for Klarna luxury customers.


increase in luxury purchases over the past 6 months.


of Klarna luxury customers are Millennial and Gen Z.


of Klarna customers have made high-value purchases.

Elevate your in-store experience.

The in-person experience you create is unparalleled. Marry your online and offline experience by giving customers flexible payment options everywhere.

Give your customers the luxury of Klarna.