Case studies

To support its European expansion, Gina Tricot implemented Klarna as a unified payment solution across eight localized markets. This simplified multi-market operations while significantly increasing conversion and accelerating growth.

foodora and Klarna partnered across the Nordics to accelerate Pro subscription growth. Through targeted incentives and seamless payments, the collaboration increased Klarna’s subscriber payment share by 318% and unlocked stronger loyalty and higher AOV.

Booking.com partnered with Klarna to expand into cashback and unlock incremental affiliate growth. A tailored payout integration enabled seamless participation for the first time.
The result: +94% YoY growth in affiliate-attributed volume in just two months.

Klarna helped Cole Haan unlock new levels of shopper engagement and qualified traffic by activating Klarna’s commerce-centric environment in partnership with Criteo’s Commerce Growth platform.

Miravia teamed up with Klarna to tackle big challenges as a new e-commerce player. With flexible payments and a Klarna Deals incentive, we helped them connect with Gen Z and Millennials, boost sales, and level up their average order value.

Through seamless BNPL integrations, Klarna has helped Expedia Group double new customer transactions in the US, lift basket sizes by 5.5%, and nearly double affiliate revenue year-over-year. With Booking also prioritizing BNPL expansion globally, Klarna’s scale and simplicity continue to drive meaningful growth across key markets.

Ninepine partnered with Klarna to elevate its digital storefront across five key markets. By integrating on-site messaging to showcase flexible payment options, the brand achieved a 25% uplift in revenue per visitor, fueled by a 22% increase in conversion and a 3.3% boost in average order value.

Through a shared focus on seamless shopping, Klarna and Plein.nl optimized the checkout flow with flexible payment solutions—reducing cart abandonment and driving an 8% lift in successful transactions. With faster repeat purchases and insights that boost engagement, the partnership continues to turn payment flexibility into long-term growth.

Ditur partnered with Klarna to enhance its digital shopping experience and accelerate growth across the Nordics and Central Europe. By integrating Klarna’s full suite of payment options and on-site messaging, the watch retailer boosted customer confidence and lifted average order value by 70% with Pay in 3. Klarna now outperforms local payment alternatives by 6x in Denmark—turning flexibility and trust into measurable growth.

Leading online pharmacy DocMorris partnered with Klarna to simplify and secure shopping. With Sign in with Klarna, a fast, consent-based login, DocMorris reduced friction across web and app for seamless logins and checkouts. The results: 75% of social logins now come via Klarna, making it the second most popular payment method and driving an 8% increase in Klarna payment share, showing how convenience builds loyalty.