Holiday image, happy shoppers

The State of Smoooth: 2021 Holidays Unwrapped.

A look at how consumers are spending this holiday season. Our gift to you: Actionable insights to help you prepare for the most wonderful (shopping) time of the year.

UK shoppers surveyed.

Klarna orders analysed.

Holiday shopping 101. We’ve got the inside scoop.

1 in 5

Baby Boomers will holiday shop early.

of shoppers expect to do most of their shopping on Black Friday.

of Gen Z have purchased a product after seeing it on social media.

The season for spending. Learn how gift-givers are giving.

2 in 5

shoppers plan to spend between £250-1000 on gifts.


of Millennials plan to buy a gift for themselves off their wish lists.


of Gen Z plan to check out livestream shopping.

Download the full 2021 Holidays Unwrapped report below.

Don’t miss any of the key insights into how consumers are spending this holiday season: From timing, top growing categories, priorities, and more.

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