The State of Smoooth: 2021 Holidays Unwrapped.
A look at how consumers are spending this holiday season. Our gift to you: Actionable insights to help you prepare for the most wonderful (shopping) time of the year.
UK shoppers surveyed.
Klarna orders analysed.
Making retailers' spirits bright.
The holiday season is a time for giving—so we’ve got a sleigh-load of insights helping businesses prepare for the most festive time of the year. From when and where people want to shop, to the categories and items they most desire, we have you covered.
Holiday shopping 101. We’ve got the inside scoop.
1 in 5
Baby Boomers will holiday shop early.
of shoppers expect to do most of their shopping on Black Friday.
of Gen Z have purchased a product after seeing it on social media.
Black Friday, the digital remix.
This may be the biggest sales day of the year, with half of all shoppers planning to shop this year. Klarna users have been ahead of this trend with nearly 3X more Black Friday spending vs. the rest of the year.
The season for spending. Learn how gift-givers are giving.
2 in 5
shoppers plan to spend between £250-1000 on gifts.
of Millennials plan to buy a gift for themselves off their wish lists.
of Gen Z plan to check out livestream shopping.