Disrupting Customer Acquisition for 2020 and beyond.
The power of the partnership.
It’s no secret that retailers always want to gain and retain more business. In a post-COVID-19 world it will become vital. The paradox is how to do this while keeping Customer Acquisition Costs (CAC) low, lifting Customer Lifetime Value (CLV) and boosting propensity to buy. Finding new ways to do this will be vital for a fast retail recovery.
This paper explains how historic CLV perspectives are holding modern retailers back from realising their full potential. It outlines new models for success including the ‘Klarna Effect’, what it means and how it can stimulate a re-investment loop that delivers greater ROI for customer-facing marketing strategies. Alongside commissioned research to review attitudes of over 2,000 UK shoppers and reveal how they engage with retail brands, where their loyalty lies and what would persuade them to try out a new brand and where retailers should be spending money freed from acquisition.
Choose your language and region
Klarna is available around the world with a variable offering, choose one that suits you best.
Copyright © 2005-2023 Klarna Bank AB (publ). Klarna Bank AB (publ) is authorised and regulated by the Swedish Financial Supervisory Authority. Deemed authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details of the Temporary Permissions Regime, which allows EEA-based firms to operate in the UK for a limited period while seeking full authorisation, are available on the Financial Conduct Authority’s website. Klarna Bank AB offers both regulated and unregulated products. Klarna’s Pay in 3 instalments and Pay in 30 days agreements are not regulated by the FCA. Klarna Bank AB (publ) registered and head office: Sveavägen 46, 111 34 Stockholm, Sweden. A Swedish public limited company (publikt bankaktiebolag) registered with the Swedish Companies Registration Office with organisation number: 556737-0431.