Find solutions

What our merchants are saying.

Companies – no matter what size, shape or form they come in – use Klarna to boost their business. Find out what we’ve done for them. And what we can do for you.

Case studies from our retail partners.



Building a strong partnership on a shared mission to spread environmental awareness by launching a standout marketing campaign.

Signet Jewelers logo

Signet Jewelers

Capitalizing on peak shopping moments, KAY and Zales, two of Signet Jewelers’ premium brands, utilized an affiliate partnership with Klarna to grow traffic, conversion, and sales.

Juiced bikes

Juiced Bikes

Taking advantage of Klarna's 0% APR financing product to boost volume and new customer acquisition drove powerful results for high performance e-bike brand.


Bob’s Watches

Integrating Klarna’s onsite messaging and affiliate shopping platform, Bob’s Watches added new customer traffic and conversions of Rolex, Omega, and other luxury watch brands.

Ray-Ban logo for affiliate case study with Klarna


Innovative ad placements and a unique rewards offer helped 
Ray-Ban launch a new product while driving attention and sales among Gen Z and Millennials.

Mirta logo case study


"Since we started working with Klarna Creator Platform, we have seen great results in performance and driving sales—it has definitely played a significant part in the growth of Mirta."

Alessia Primavera, Communication and PR Specialist at Mirta



”From our perspective, Klarna is now an essential part of the Pandora sales experience. And, for growth and acquisition, it works like a charm!”

Jennifer Glass, Director of Digital Marketing at Pandora

MCM Case study thumbnail


”Klarna has a great brand language, which matches with our customer. Also, it’s facilitating the whole customer journey.”

Yves Guy Coulter, MCM, Marketing Director Europe



“Through the Klarna and Stripe partnership, we were able to get up and running quickly with a tailored service that met our needs perfectly.”

Alex Nazarevich, Ecommerce Director at INDOCHINO

rue21 case study image


"We saw a big lift in sales and average order value once we introduced Klarna as an option at checkout."

Lauren Pearson, Senior Manager of CRM & Loyalty at rue21

Ouai Case Study


"Since Klarna has existing brand awareness and alleviates the friction of cost, the ads we ran for OUAI featuring Klarna messaging drove more traffic to OUAI’s site, converted more first time buyers, and increased OUAI’s average order value."

Adena Merabi, Head of Strategic Partnerships at MuteSix

Bearpaw Case Study


“There’s no lack of demand or competition for Bearpaw, as many stores sell our products at discounted prices instore and online. We believe that Klarna provided a compelling reason for customers to make a full price purchase while it was on their mind.”

John Kirsch, President and CEO at Bearpaw

sephora case study image


"We were very impressed with how fast the Klarna team worked from start to launch. Supportive, responsive, and agile, they enabled us to go from discussion to full-scale multi-channel launch in less than 2 months."

Kendy Lau, Senior Manager at Sephora US



"We see Klarna In-app as a clear differentiator... especially for mobile- first Millennials and Gen Z customers."

Mikael Strand, Pay later Services Architect at H&M

Untuckit website image


“We turned on Virtual Shopping early on in the pandemic, and over the past few years it's been incredible to see the impact this feature has had on our business - from customer testimonials to conversion rates its clear that on-demand, customer to store associate digital connectivity elevates the experience and raises consumer confidence.”

Kaitlin Gottlieb, Senior Director of Omnichannel, Sales & Clienteling

kabuki case study


"We were taking orders faster than we could fulfill them. We were taking so many sales."

Andrei Miclei, Creative Director

pangea case study


"It’s an actual partnership. Klarna is not just a payment provider."

Nick Bradley, Founder

lily jade case study

Lily Jade

"It’s valuable, and people absolutely use it. They’re very vocal. There was certainly a lift in sales once we announced the Installments option, certainly a lift in utilization, and people seem to be really happy with that option. So I think it really goes a long way for customer satisfaction in general."

Landon Wood, Lily Jade, Co-founder

storets case study


"Klarna is more than a payment method tool, but a great marketing partner that acknowledges the importance of public relations and social marketing which is at the core of our business model."

Sooyoung Chung, Storets, Marketing Lead

gravity case study

Gravity Blankets

"Klarna’s Pay in 4 installments option was a key contributor to our 2018 holiday success and a great new addition to our core consumer value proposition. We look forward to continuing our ecommerce partnership to further growth and deliver a payment experience as smooth as a good night’s sleep."

Mike Grillo, Gravity Blankets, CEO

taylor made case study


"We launched ‘The Turn’ around the start of the golf season. In the weeks that followed, it was clear that we were already surpassing all sales expectations."

John Gonsalves, Taylormade, Vice president

onewheel case study


"Our overall Klarna integration and deployment experience was definitely five star. It was pretty easy technically and the Klarna support was amazing!"

Kyle Doerksen, Onewheel Founder and CEO

zenpro case study

Zenpro Audio

"Orders paid for with Klarna are over 100% higher in value versus orders paid by credit card or other payment methods, so we double the order size. It has put us on a competing level with enormous big-box sellers who offer instant credit."

Warren Dent, Zenpro Audio, Founder

arcadia case study


"Being able to ‘Buy Now, Pay Later’ at the click of a button empowers our customers to shop however and whenever they want. Revolutionising our approach to purchasing and paying will help us boost conversion rates and ensure our customers remain our brands’ biggest fans."

Richard Burchill, Arcadia, Head of Card Services

Hanna Web image

Hanna Andersson

“Virtual shopping has solved a void to where product and experience is
brought to life through the use of pictures and video. It allows new customers (and existing) to engage with the brand on a more personal level with a team who listen’s to the customers’ needs and share’s their vast depth of the Hanna brand and key product differentiators and knowledge.”

Angela Kourtoglou, Head of Customer Care at Hanna Andersson



“Expedia Group is excited to see the expansion of the Klarna partnership through creative campaigns for travelers looking to book their dream trips.”

Ashley Barabas, Senior Strategic Partnerships Manager for Expedia Group

Ready, steady, smoooth.

Monthly financing through Klarna and One-time card bi-weekly payments with a service fee to shop anywhere in the Klarna App issued by WebBank. Other CA resident loans at select merchants made or arranged pursuant to a California Financing Law license. Copyright © 2005-2024 Klarna Inc. NMLS #1353190, 800 N. High Street Columbus, OH 43215. VT Consumers: For WebBank Loan Products (One-Time Cards, Financing, Klarna Card): THIS IS A LOAN SOLICITATION ONLY. KLARNA INC. IS NOT THE LENDER. INFORMATION RECEIVED WILL BE SHARED WITH ONE OR MORE THIRD PARTIES IN CONNECTION WITH YOUR LOAN INQUIRY. THE LENDER MAY NOT BE SUBJECT TO ALL VERMONT LENDING LAWS. THE LENDER MAY BE SUBJECT TO FEDERAL LENDING LAWS.