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Connect with new, engaged audiences.

Klarna CRM Campaigns puts your brand in front of our customers at relevant touch points throughout the consumer journey.

monthly active users.

total consumers.

available markets.

Klarna is trusted by the world's leading brands.

An Omnichannel approach.

Klarna CRM Campaigns highlight relevant and timely content to our shoppers through various channels in our ecosystem, supporting an overall elevated consumer experience. In doing so, we drive incremental traffic to our brand partners.

Strategies tailored to business needs.

Our experts have solutions to fit your brand needs no matter business size, price points, or categories. Sophisticated CRM tactics support key retail moments such as holiday and other seasonal peaks. Segments include fashion, jewelry and accessories, beauty, outdoors, home, gaming and tech. Just let us know what your business goals are, and leave the rest to us.

Interest-based user targeting.

We use consent-provided data from previous purchases, app engagement, interaction with Klarna owned channels, and predictive modeling to get your brand in front of the right audiences.

Campaigns designed and delivered by in-house experts.

Our team of in-house writers, designers, and production specialists create beautiful bespoke campaigns that highlight your brand in the best way possible.

Campaigns optimized for success.

We combine deep consumer and campaign insights to deliver real-time reporting. We use this information along with A/B testing to optimize campaigns for ongoing improvements to clicks and conversion.

How can CRM Campaigns help you meet your business goals?

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