Find solutions

Klarna search
Klarna search

Search and Compare

Convert qualified traffic to your shop.

Let consumers discover your business with ease by showing your products to our millions of shoppers. Join Klarna’s powerful search engine and comparison shopping service.

  • 35M+ clicks to partner sites monthly.

  • 7-10% conversion rate.

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Fair ranking.

Products are ranked by popularity, which is based on what shoppers are searching for. Not by ads. This builds trust with your consumers. 

We then provide all the information a consumer wants, like delivery and stock availability, for them to make the best purchase decision.

How it works.

Discover Klarna's powerful search engine and reach shoppers actively searching for your products across prominent places in our ecosystem.

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Reach consumers at key moments of their shopping journey.

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Connect with over 28M of our highly engaged app shoppers. 

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Product listing

Showcase all relevant information about your products to consumers that are ready to buy.


No upfront investment.

Get the best of Cost per click (CPC) and only pay per performance with a flexible model that fits within your budget. No forced bidding with fixed category based pricing.

Be at the right place at the right time. Created for retailers of all sizes.

35M +

Active shoppers are already searching for your products with Klarna.

+ 45%

Higher purchase frequency than average consumers.

28,000 +

Merchants listed on Klarna’s comparison shopping service.

Explore more ways to increase sales.

Klarna's ecosystem reaches millions of engaged shoppers at all the stages of their consumer journey; from discovery to conversion. Find the right solutions for you to drive new customers and efficient growth for your brand.

Sponsored Placements
Ads and Sponsored Content.

Target high-intent shoppers with premium placements in the Klarna app, including on the homepage feed.

CRM Campaigns
CRM Campaigns.

Connect your brand with Klarna's loyal shoppers through Klarna emails, articles, in-app messaging, and push notifications.

Puma website shown with Klarna Chrome Extension
Browser Extension.

Provide hyper relevant, targeted content to incentive-driven consumers and increase conversion rate.


Questions on Klarna’s search engine and comparison shopping service? Find your answers below. For any further help, please see our page or reach out to our team.

All you need is a product feed to join Klarna’s comparison shopping service.

A product feed is preferred as it helps provide you with more accurate matching of consumers. However, we can crawl your website for the information needed. This approach would take more time and requires maintenance.

All products are ranked from lowest price to highest price and then ranked by popularity. Popularity is based on what shoppers are searching for, not dictated by ads. That’s fair to all and consumers love it, which is why they choose to shop with us. We can offer other options for enhancing your listing and visibility.

Just a few days. Once we receive your product feed, our team reviews it and then is able to push it live.

No, this is not a requirement.

Attract top quality traffic today with Klarna.

Showcase your listings to our millions of shoppers that are ready to buy.

Monthly financing through Klarna and One-time card bi-weekly payments with a service fee to shop anywhere in the Klarna App issued by WebBank. Other CA resident loans at select merchants made or arranged pursuant to a California Financing Law license. Copyright © 2005-2023 Klarna Inc. NMLS #1353190, 800 N. High Street Columbus, OH 43215.