Does Klarna display different ads for returning customers?

We can recognize our Klarna users and great them in our On-site messaging placements. We call this “personalization”. Personalized ads are similar to normal ads, but they start with greeting the user such as ”Hey Anna”. The user can click on their first name and opt-out from this experience if they want to. Based on our data and research, users like this experience and rarely opt-out from it. This feature creates trust with the help of the Klarna brand.

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