Why should I announce to shoppers that I’ve launched with Klarna?

Announcing to shoppers that you’ve launched with Klarna is a great way to increase reach beyond your current customers to brand new and potentially returning shoppers.

To get the most reach and impact, we recommend announcing your Klarna launch in the following ways:

  • Send a launch-focused email to your email subscribers
  • Post on social media, remembering to tag @klarna.usa, and use the hashtag #smooothshopping to reach new shoppers
  • Publish an About Klarna page on your website so that shoppers learn how to shop hassle-free with Klarna

All social media assets are available and free to use in the Marketing section in the Merchant portal.

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